Marketing Plan Template – A Visual Roadmap For Solo Entrepreneurs

A marketing plan template is like a roadmap that allows you to attract your ideal clients and promote your products and services. For solo entrepreneurs marketing themselves online, the best way to do that is with a marketing funnel.

If you picture a funnel, you know it’s wide at the top, and narrow at the bottom. At the top of the marketing funnel is where you want to get in as many people from your target market as possible. The best way to do this is by offering a free giveaway that is valuable for your target market.

The top of your marketing funnel is the widest part and it’s where you want to get in as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.

Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.

Many coaches and consultants make a mistake with their funnel, in that they start with one-on-one support as their very first offering. Not everyone is ready to make the leap from free to what can be a significant investment.

The idea of this targeted internet marketing strategy is to keep people moving down the funnel, from the top to the bottom. Not everyone will reach the bottom of your funnel, and that’s okay. While everyone in your target market is your prospect, not everyone will resonate with your style and messages. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.

Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.

Whats The Scope Of Network Marketing In India

As the menace of the internet is prevailing everywhere around the world, there is record increase seen in the use of the World Wide Web. There is a record increase observed in the use of the internet for the past few years. This has drawn a deep impact on the business sector which has resulted in the ever increasing websites of many different companies around the globe involved in almost all types of business being carried out today in the world. It helps the business companies in growing their business which is always found helpful for business of every nature.

Network marketing allows people to carry out their routine businesses while sitting at home. This has started a new revolution in the business sector. Out of several different of ways doing marketing, online network marketing is becoming very popular in masses. Many companies are performing their marketing campaigns on the internet as it gives the ease to work from any place of your choice. Network marketing has provided mobility to different business which were done before only from a particular or office. In the modern world it is the modern network marketing which is becoming more reliable as compared to traditional marketing methods.

Network marketing gives you the ease to market your product or business to millions of people in just a fraction of a second by a single click. This has started a new trend of having well designed website for your business marketing. A website is just like a window to towards your business for the outer world. There are many modern advancements being carried out in the field of information technology there have been consider able improvements website designing that helps the client in using different types of website. Network marketing helps to keep a track of your growing business from anywhere instead of just sticking to your office at a particular place.

If you have your own brand of any specific type of clothing you can simply make your website with the brand name and advertise it the internet on very nominal charges. By doing so you can reduce the overall cost of your marketing expenses for your product as compared to the traditional method of print media including posters and pamphlets etc. there ha s been observed that many people from almost all age groups are now using network marketing to promote their business while sitting at home especially women and disabled people by making small investments which later on result in huge revenues in a short time span as compared to other types of businesses

Ways to Acquire Motorcycle Insurance in Calgary and Just what to Expect

Insurance agents work as the go-betweens between those who try to find motorcycle insurance in Calgary and the insurance businesses themselves. That in mind, it’s in your best interest to know they may smooth the application procedure greatly. Nevertheless, do not depend on them to provide you with rates and information on insurance plans provided by other competing firms.

Insurance brokers, however, are individuals who are the cephalopods of the insurance business. They aren’t confined to a solitary insurance carrier. Thus, when you employ a broker to find you an insurance bargain that’s best for your requirements, you’re subjecting yourself to dozens of plans offered by lots of business. For contrast, envision the amount of work you should undergo if you were to carry out the things a broker does. .

It is highly likely that you ‘d invest hours on the phone attempting to obtain car insurance quotes in Calgary. For them to provide you an precise quote of packages that match your scenario, you ‘d need to supply your individual details various times. Insurance brokers conserve you the hassle of searching for the best insurance deal.

Whether you’re looking for automotive insurance or health plan, brokers normally get the offers that would suit you. Exactly how is this possible? A certain degree of trust ought to be developed between you and the broker as you’ll have to offer him with your individual details. However, you only need to do this one time, then the broker will do the rest for you.

Agents who carry out activities like exactly what brokers do exist. On one hand are captive representatives who are loyal to a single company entity. On the other are the independent representatives who could get information on the sorts of insurance that are offered by numerous service providers. You may think of independent agents as the freelancers of the insurance market

Now, if freelance representatives exist, then what use are brokers? For one, insurance brokers have to own a broker’s license, which needs formal education and learning and training to obtain. In a way, you may consider them as independent representatives who don’t simply recite whatever’s on the brochures given out by insurance companies, but they may additionally offer informed help and analysis. Check out businessinsure.about.com/od/agentsandbrokers/a/agentnbroker.htm for further advice on picking between a broker and an agent.

Advertising Through Flyer Printing And Distribution

There are many ways to advertise a business. For those who have enough budget, they can advertise their businesses through television, radio, newspaper, and through billboards. However, many small-scale businesses cannot afford such forms of advertising. It wouldn’t be practical for them to spend too much on advertising and lose their financial capability to spend on the other important aspects of their small business. But still, every entrepreneur knows that for a business to gain profit, it should still be advertised no matter how it may be.

One of the best ways through which small-scale businesses can advertise their business is through giving out flyers. Flyer printing and distribution is the cheapest but effective way to advertise a business. Aside from advertising, flyer printing and distribution can also be used for promoting events, dispersing general information, and for political campaigns.

The effectiveness of flyer printing and distribution for advertising a business depends on the effort that the business owners exert in distributing them. The more time they dedicate to giving out flyers, the more exposure they can get. Of course, it will also depend on the number of copies of the flyers that they are able to produce. Unlike TV, radio, newspaper, and billboard ads, flyer printing exposure will only be limited to the number of people who actually sees and read the flyers.

In order for the flyers to be effective, its content should be well planned. It should be brief but informative. It should include only honest information about what the business is all about, what the products/services are, how they do business, and of course, the company’s contact details. Irrelevant information that can bore those reading it should also be avoided. The flyers should also be made in a manner that it can attract attention and the interest of an audience. Putting some form of art to it such as graphics and creative lettering add to its appeal. It is also advisable to have them digitally printed in full color on glossy paper for best quality flyers.

The high effectiveness vs. cost ratio of flyer printing and distribution make it one of the most cost effective forms of advertising. Some companies, even those who are stable enough to afford mass media advertising, still use flyer distribution for advertising their business. Giving out flyers is an effective way to give out in depth details about the products/services that a business offers which their market might miss with mass media advertisements. If you are having trouble getting exposure for your start-up business, flyer printing and distribution can definitely give your business a boost.

Adult Advertising Through Pay Per Click

Pay per click advertising is one of the biggest online advertising methods, and adult advertising is one of the main industries on the Internet. However the attitudes of pay per click companies vary widely when it comes to allowing adult adverts. Many main-stream ad networks have taken different approaches to the issues surrounding adult pay per click advertising making it difficult for both advertisers and publishers in the sector.

Many people think that Google does not allow adult advertising, but this is not the case. There are many items prohibited by Google’s advertising policy including gambling, tobacco and the sale of endangered species, but adult advertising is acceptable. Google accepts adult pay per click adverts however the policy prohibits certain of the more extreme genres.

Yahoo! Search Marketing also allows adult advertising but places restrictions on the sites making sure that they all have age disclaimers in place. All pages are rated as either adult or non adult and adverts for adult sites must be placed on keywords that are obviously adult in nature. Of course ensuring that keywords are entirely adult may prove difficult for advertisers in the adult industry for example the keyword sex may not be perceived as an adult keyword because it can be used in a non adult way such as denoting gender.

Unlike Google and Yahoo, Microsoft have chosen to shut-out the adult industry. Microsoft AdCentre do not accept adverts on keywords that they perceive as adult nor do they allow adverts that use landing pages that feature content of an adult nature.

Another of the big players in the pay per click industry Miva, has taken a slightly different approach by allowing adult advertising but requiring that the advertisers confirm that the advert is adult in nature when it is placed. This ensures that adult adverts are not shown in inappropriate locations.
Of course there are a number of specialist companies that concentrate on adult pay per click advertising. Using a specialist firm can be a better solution for many advertisers as there are no issues involved with the adverts showing on sites that may disapprove of them.

A Quick Look At Lawyer Advertising History

Did you know that lawyer advertising was banned until the mid-1970s? Want to know a little more about lawyer advertising? Read on

The Industrial Revolution was a decisive moment in history that marked major changes in agriculture, mining, transportation and manufacturing. There began an increase in individuals who can afford to buy not only the things they need, but also the things they want. It is the time that advertising gained ground. Advertisements for different products and services appeared in newspapers and buildings, including lawyer advertising.

Many well-established lawyers were against it. They said this would lessen the sanctity of the law, especially in the publics eyes. Moreover, it was like comparing the practice of law to a business enterprise. In 1908, lawyer advertising (except business cards) was banned by the American Bar Association (ABA) through its code of ethics, the Canons of Professional Ethics. This continued up to the mid-1970s. In1977, in the Bates v. State Bar of Arizona case, the United States Supreme Court allowed lawyer advertising on grounds of the publics right to know. The Court gave the responsibility to the Bar to regulate lawyer advertising. The Bar responded by making modifications to their code of ethics to adopt the changes.

To this day, states have adopted the ABA Model Rules of Professional Conduct and modified it according to their needs and objectives, expressing their attitude to lawyer advertising and the publics right to information. Each state has a set of rules that govern lawyers in their area. So if you are a lawyer, or you engage in marketing for personal injury lawyers, it is best to acquaint yourself first with these rules. You need to know the limitations, requirements and ethics opinions.

Lawyers who wish to market themselves invest in Yellow Page Advertising. Here are some of the data gathered on Yellow Page Advertising for Lawyers by the Yellow Pages Association in 2003.
Yellow Page Advertising for Lawyers amounted to $1.037 billion
Attorneys as a category is referenced 328.3 million times yearly
Lawyers spent nearly as much on Yellow Page Advertising as on insurance – $387.9 million

Studies conducted also show that 90% of Yellow Pages Advertising display are
for Personal Injury (45%), Bankruptcy (20%), Criminal (12%), Family Law(10%), Workers compensation (7%).

Choose Fee-Based Financial Advice

Financial planning can be very useful to help organise your financial affairs and plan for the future. Advisors have the training and qualifications to assist with all aspects of planning your finances, from investment planning, planning for education, pension schemes, planning for retirement, and estate planning.

To really benefit from financial planning you have to be as open and honest as you can as only when your financial advisor really has an understanding of your goals, both long and short-term, can they set into motion a plan of action that is suited to you, your lifestyle and future. The development of your personal financial plan is only the beginning of a long term relationship, financial planning services should be ongoing and include an annual review of the performance of your investments, any changes in your situation and what needs to happen next to carry on meeting your financial objectives.

Discussing your plans with an advisor will help you recognize financial and personal priorities and help you capitalize on the assets you have. Your aims might include ensuring that in a few years time you have enough to pay for your child to go to college as well as reassuring yourself that you’ll be able to live comfortably when you reach retirement age. Everyone has different reasons for securing the help of a financial advisor and only when they fully understand what your objectives are, can they really assist you.

When you choose a financial advisor, there are various aspects you need to consider, these include knowledge, experience and even how well you get on together. If you are looking for good financial planning advice that is going to benefit you then seriously consider a fee based financial advisor in comparison to one that works on commission basis.

Choosing a fee based finance company ensures you will receive impartial advice when making significant financial decisions as they are less likely to be influenced by any personal benefits with certain recommendations. Fee-only investment advisors generally have set fees depending on the type of service provided, financial planning advice is designed exclusively to help you meet your goals and designed exclusively just for your needs.

One of the main aspects to a good financial service is good communication. They should be regularly in touch, particularly if they are to deliver top-quality advice focused on your ever changing personal circumstances and your life goals. Your advisor should keep you well informed of any changes or updates that may affect your investments or tax status.

Search online for a financial advisor London, who holds Chartered Financial Planner status. Established companies with a wealth of experience in financial planning can give you high quality, fee based independent advice designed specifically to help achieve your goals.

Garra Rufa insurance policy offers peace of mind

One of the latest and most innovative new crazes to hit the health and beauty market is the fish pedicure, which in many ways has replaced the tanning element of many salons on the High St. This ingenious service is a pedicure that is carried out by Garra Rufa fish, and has become extremely popular, with salons appearing throughout the UK. However one of the issues that many are unaware of is the fact that from the treatment perspective, most salons are not fully insured for treatment risks. This is where Lockyers Intelligent Insurance comes in, providing as they do an innovative and ingenious insurance policy that protects both the salon and the consumer with regard to any potential infections and diseases that can be caught by the treatment. Information regarding this insurance policy is available through their online resource which is located www.lockyers.co.uk.

A fish pedicure is a form of treatment whereby the individual places their feet within a container filled with Garra Rufa fish. These fish, which are also known as Doctor fish, then proceed to nibble the dead skin off the individuals feet, providing a satisfying and effective pedicure. The number of salons that now offer this type of unique pedicure has grown exponentially in recent years, however one of the main issues is that many salons only retain the standard public liability insurance, which does not cater for issues regarding infections and diseases, such as legionella, that can be caught by virtue of the treatment itself.

This is the main reason why the insurance experts, Lockyers have introduced a Garra Rufa insurance policy, which caters for this particular issue. They have, in conjunction with a major UK insurer, developed an insurance policy package which comprehensively covers the specific requirements of Garra Rufa spa operators. This fish pedicure insurance policy, covers public liability, treatment risk in addition to employers liability whilst also providing stock and contents cover. In addition the Garra Rufa shop insurance also caters for loss of profits following a claim as well as the option of buildings insurance. In essence this is an all-encompassing policy, which provides peace of mind for the spa operator.

Details regarding this comprehensive fish pedicure shop insurance cover is available through their website, within which is detailed the extensive areas of interest that are covered by the policy, in addition to the criteria that needs to be adhered to. For those who require a quotation, the option of either contacting a landline number or alternatively utilising the online enquiry form, provides a simple yet effective means of obtaining a quotation.

As any business owner will testify, comprehensive insurance offers peace of mind. This ingenious fish pedicure insurance policy, is a specific type of policy which deals with and relates to the particular requirements of fish pedicure spa operators.

For further information visit

Simple And Effecting Advertising Strategy With Social Network Marketing

Most marketing strategies present in the market today do not come cheap. In fact, they are very expensive and most of which are paid for by the minute (such as television ads or by issues released in magazines and other print ads). Although this is not a very big problem for large scale businesses who can afford such services, this can be a very big challenge for small and medium scale businesses who do not have the adequate funds to spend on advertising. But fortunately for them, there is now a new way to advertise without having to spend thousands of dollars on advertising schemes. How? This is through social networking sites.

Social network marketing peaked with the emergence of the Internet. The World Wide Web has created a global market that has broken through the barriers of geographical distances. Today, millions of people visit the Internet everyday and have turned into potential clients for businesses that are using Internet based advertising schemes. Even people who are on the other side of the world can view your ads and hopefully be helped by your products. But just like any other marketing strategy, you need to be at the top of the game to stand out from all the rest. You need to create a scheme that is creative and interesting enough to catch your customer’s eye. And most important of all, you need to be able to interest your target market with your “network”, if not; you will end up wasting money and time.

So you might ask now, how can you possibly create a marketing scheme that will help you stand out from the rest of your competitors? Well, all you really need to do is build up your credibility in the field of business that you belong to. Remember, getting to the top of the network is not an overnight process. It takes time and constant effort for you to be recognized by potential customers. You need to continually update your site, and research your target market until you establish a stable network. But once you become known the benefits you will reap will be so much more. Social network marketing can help you reach hundreds and even thousands of potential customers over the internet without so much effort and expense compared to the other advertising strategies.

All you need to remember when it comes to social networking is that every contact counts. The more contacts you have in your network, the more popular your site gets and therefore, the more visible your products will be on the Internet.

Just bear in mind that unlike the direct marketing strategy, this kind of advertising scheme may not give you instant results. But once you have reached the point of having a stable network, you will definitely reap a lot more than you could ever have imagined!

Business Interruption Insurance Is It Really Required For My Business

Businesses face different risks of uncertainties. Many businesses close their operations unable to cope with the loss of income, because of these risks. Businesses face risks of natural calamities such as storms, floods or earthquake and so on. They also face man-made risks like vandalism, etc. Therefore, to protect their businesses from risks, business owners should consider purchasing ‘Business Interruption Insurance.’

What is business interruption?
There are many risks that are associated with business interruption such as property damage, equipment break down, fire, flood, theft and any unforeseen risk that your business is not prepared for. During such calamities, your business is forced to shut down temporarily. This leads to huge financial loss and loss of profit.

Few incidents have the potential to ruin your business
Apart from the above mentioned, few incidents such as loss of business share, disorganized work environment, lack of funds to pay the staff, etc., also have the potential to ruin your business, for which you are not prepared and may also lead to unexpected financial loss that your business suffers.

To rebuild your business after a disaster is very difficult, because you may need some financial aid. Therefore, to be on a safer side and protect your business from any of the unexpected events, it is advisable to purchase business interruption insurance, as it covers the loss of income that your business suffers.

Importance of business interruption insurance
Business interruption insurance is important for every business, as it protects businesses from the risk of uncertainties. It covers the losses to your business because of the interruption in operations. If your business is covered with business interruption insurance, you can relax as the insurance company will take care of the damages, that your business has suffered.

Business interruption insurance covers the loss of income, while your business premises are being reconstructed or repaired. Another advantage of this insurance is it helps you pay wages to your employees, while your business is unable to operate, it also covers the earned profits that would have been made if you business was in operation. Note that, business interruption insurance is not sold separately. You can have it included in your business property insurance.

Basic coverage offered by the policy
Some of the basic things covered by business interruption insurance are loss of gross profit, pay roll, claim preparation costs, additional increased costs, etc. These covers vary based on the insurance company, but the intention of the policies will be the same – to safe guard your business from damages that may make it impossible for you to run your business operations.

If you are still thinking whether to purchase business interruption insurance for your business, then it’s a reason to worry, because you may face loss of income and loss of profit in your business, if any such calamities occur at your business premises.