Email Marketing Vs. Direct Marketing Which Is Best

Hmm this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in todays Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

Financial risk management and its Application

Financial risk is a scenario where the return on a particular investment decision is very less. It could happen that one might partially or absolutely lose the financial benefit of an investment. Some risks could be conveniently faced and fended off but some are absolutely inevitable and head in the direction of a certain loss.

By using financial risk management, financial managers try to improve the economic value and collateral management of a company by reducing the vulnerability of external risks just like credit and market challenges. There are actually different financial options which are employed in this method.

The phrase “risk” identifies the possibility of an undesired event occurring because of a present choice or of a few future occurrences. In life, we deal with countless of these risks. Sometimes there are risks we could readily take although there are those that we’d attempt to avoid and occasionally there are risks we think of worth taking and the ones that we don’t want to consider due to the reason that they are surely advancing for a loss.

World of finance and business aren’t much more advanced than our lives with regards to risk-taking. During a business project, managers or shareholders are required to face challenges. Like the ones we have to deal in everyday life, a few of these risks can easily be taken care of and some can’t, and the approach to deciding banking solutions belongs to the process of risk management.

The process of Risk management identifies the process of determining, inspecting, studying, and treating business risks. But since firms are faced with different kinds of business risks, there are a number of risk management specializations created to cope with them. One specialty area of risk management is called enterprise risk management, it teaches on non-financial risks.

Then financial risk management that is very like general risk administration specializing in a company’s finances. Like basic risk management, the subject practices the techniques of risk recognition, analysis, evaluation, and follow up. It concentrates more tightly on finances and banking solutions and employs financial tools to counter the business’s risk.

Rather than leaving entrepreneurs with a number of alternatives , financial risk marketing concentrates mainly on hedging, an application of 2 counter-balancing investment techniques that counteract the impacts of price fluctuations. Apart from these distinctions, the rest is almost similar.

Risks are natural in any business project, so when financial risks are concerned, businessmen do not have a choice but to handle them. That’s the reason that understanding of financial risk and its management is vital in the world of business. The technique won’t help businessmen to avoid risks, but allows them an opportunity to measure the effects of risk whenever they need to take a decision.

So it assists you comprehend the market much better. It offers you an understanding about collateral management, how precisely to invest in a sphere and how much could be the lost if it fails. Nevertheless the market risks are avoidable.

Taxi Insurance—Dig out the Best Deal

As a taxi driver, you better know how important it is to keep your taxi in a good working condition. It is a source of bread and butter for you. You take a great risk by pulling it out of the garage and drive it on the road. It may collide with a vehicle and get severely damaged resulting in the stagnancy in the flow of income. So, you need an assurance of security of your source of earning. Taxi insurance emerges as the sensible need in this context.

If you are looking for a suitable insurance for your taxi, consulting with a specialist is a reflection of your pragmatic decision. There are several terms and conditions in an insurance policy and some of them may be beyond your apprehension. Without reading between the lines you should not opt for any taxi insurance policy. An expert will understand your need and provide valuable suggestion on finding out the right deal that finely fits your financial ability.

Immediately comes the most imperative question. How to choose the best deal while shopping for a taxi insurance policy? Well, there are so many factors to take into account while digging out the best bet in the market.

Price: This is the most important consideration for the customers. They are always on the lookout for the cheapest deal. One can not blame them as the adverse economic doldrums has compelled them to desire for the most affordable policy of taxi insurance. One may check out if the company is providing the facility of monthly or quarterly payment so that you can divide the hefty amount of premium into some paltry figures that can easily chip into ones budget. In this context, one must remember that even the costly policy of the taxi insurance cannot match with the high level of premium that one has to shower for the limousine insurance.

Coverage: The suitable taxi insurance always provides some important coverage along with the most common ones. For example, third party damage to both the people and property is covered almost in all the insurance policies. Do a little bit of research if your policy involves some extra coverage such as damage to ones own vehicle or public or private hire. If the expansion of business is on the cards, ask the insurance company whether any amendment can be made to include the other named drivers.

Service quality: It is another important aspect that drives more customers to a specific insurance provider. If the taxi insurance office is packed up with a bunch of high-skilled employees who take good care of their customers in times of clearance of the claims, the company is surely to flourish in future.

Timing And Your Marketing Plan

There’s always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.

The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan.

Keep in mind that different marketing tactics have different timing needs.

For example, tactics such as a bi-weekly ezine or newsletter, monthly teleseminar, and thrice-weekly blog posts are all ongoing. These regularly occurring activities help to create a consistent presence and keep you and your business top-of-mind.

Other marketing tactics are scheduled around your “events”. For example, you finish writing your new ebook or new 8 week course and are now ready to launch it. You’ll have to figure out when the launch date is and schedule specific marketing around that event. You’ll want to make sure that the timing of these do not interfere with your regular marketing activities.

Timing of your marketing is also impacted by others’ events. You may be invited to speak at a large workshop or telesummit. You have no input into the date of that event and need to time your marketing for this around marketing for your own event or activities.

Another thing to keep in mind around the timing of your marketing plan is the frequency with which you are communicating with people on your list and other places.

For example, I have a weekly ezine that goes out every Thursday. I schedule teleseminars on usually one or two Tuesdays each month and I need to send out emails to my list to let them know. That usually means one email to tell them, another email to remind them and one more with the recording the day after the teleseminar.

If I’m launching a new product or a service, I need to send out emails to people to let them know about it. Depending on the cost of the product or service, this could be anywhere from 2 – 6 emails.

You can start to see how if I didn’t put some thought into the timing of these marketing emails, I could be bombarding my list with way too many emails in a short period of time. And I don’t want to do that! It’s not nice and not effective either.

These examples clearly show how timing is a big part of your marketing plan. That’s why some kind of marketing calendar is so important. I have a hard copy calendar that I use a pencil to schedule ongoing activities and then try to fit in the other activities that I want to do. I use the eraser a lot!

My marketing calendar is the first thing I grab whenever I’m thinking about doing my next marketing tactic. As they say, timing is everything!

Traditional Print Advertising vs Online Advertising

As fashions and other trends reflect looks and styles of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business.

While it is true that the Internet has become easier and more accessible to marketers and advertisers, never underestimate the power of a well printed and well placed brochure, postcard or flyer. In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including online marketing in your advertising budget, utilize the Internets search options to find an online printing company to affordably produce your full color brochures, advertising flyers and other print collateral to round out your marketing efforts.

Including traditional print marketing allows for a cross section of advertising on a variety of levels. For example, direct mail is an ideal, cost-effective way to target specific neighborhoods quickly and easily. Use flyer printing or postcard marketing to announce new services, special offers or grand openings. Postcard printing is easy and affordable and will ensure your name reaches your local area quickly and efficiently.

Full color brochures are an ideal follow-up for networking events, sales meetings and cold calls. Include brochure printing with your direct mail efforts to double your impact. Brochures and advertising flyers can be mailed directly to prospective or existing clients to further illustrate your products and services and drive sales. Consider using one panel as a registration or order form to round out your marketing push while also creating a multi-purpose collateral item.

Just as there are multiple levels of learning, so are there multiple levels and options in advertising. For example, a well-known performance group maintains a very consistent website, advertising upcoming shows and events. To advertise upcoming events, they utilize direct mail and postcard marketing. When attending local festivals or other public events, you will find full color brochures and advertising flyers on the table for patrons to review and keep. All of these efforts are enhanced by regular email newsletters and all print collateral drives traffic back to the website; definitely a case of one hand helping to feed the other.

Rather than sinking your entire marketing budget into Internet advertising, spread the wealth. You might be pleasantly surprised at the handsome return on your investment.

Is Acn Network Marketing Business A Gimmick

If you are here looking for information about ACN Network marketing business and you’re wondering if ACN is a scam, then you have come to the right place. So the big question is if ACN MLM is a gimmick? Are the ACN reps that you see all over the place representing something fraudulent that they themselves really do not know much about? By the time you’re done reading this, you should have clear expertise about ACN and why some folk are calling it a gimmick.

IS ACN A gimmick? NO
ACN is a Multi-level marketing enterprise that is giving regular individuals like you and I the opportunity to be financially free. The ACN scam allegations are honestly ridiculous. This is nonetheless not surprising because the Network marketing industry has taken a poor reputation over the calendar year due to the natural skepticism nature of us human being and also due to the way the associates have gone around running their venture. This has had negative effect on the Network marketing industry over the years. So to emphasize my point again, most Network marketing businesses including ACN are not scams.

The 1st prove that ACN is not a scam is the fact that they are marketing at least one service. There are actually many businesses out there promoting the concept of mailing money to someone. Whenever you see this, please operate from it. There is a rationality why the business is called Multi-level marketing or Multi Level Marketing. The company has to be marketing at least one product or service. There has to be an exchange of product and service from one party to another. This pretty much throw the ACN scam allegations in to the trash might.

Another prove that ACN seriously isn’t a scam is the type of services that they are marketing. Should you are familiar with the business, ACN is marketing telecommunication services. They started from long distance services. Now, they market phone services by partnering with the key telecommunication carriers out there. ACN is currently partnering with Sprint, Verizon, AT&T, T-Mobile, Dish Network, Direct TV etc. In places like Canada and other part of the United States, the Network marketing business now market energy by partnering with the main energy carrier in that region due to the energy deregulations. I have a question forr those making the ACN scam allegations. Are Verizon, AT&T, Sprint and the other telecommunication Businesses scams? If ACN is a gimmick, would these businesses put their reputation on the line by partnering with ACN?

Auto Insurance Options

Choosing the Right Auto Insurance

The business of having the car repaired, having the injured medically treated, paying the hospital or, in some cases, death compensation payments after a car accident can be very taxing to car owners. We dont want to be running around and checking details after going through a car accident. That is why we have auto insurance. Insurance companies are there so we dont have to go through all the examples just mentioned. After a car accident, let your insurance company do all the legwork. Some countries have recognized this and compelled their motorist to insure their cars before they are allowed to drive.

Auto insurance, as the name suggests, insures your car against any damages to it caused by accidents. People buy this kind of insurance to protect their car from any kind of damages it sustains. Different people insure different types of motor vehicles. There are different insurance schemes and coverage that cater to the different requirements and specifications of the insured.

Auto Insurance Options

In a car accident, there are many ways a car can sustain damage or damages, and insurance companies also have different ways of addressing those issues. As always, before going ahead with an insurance policy, you need to go over the whole policy. Make sure that you clearly understand the key points of the insurance policy offered to you. The insurance industry being a free market, auto insurance companies offer different quotes and insurance schemes for your vehicle. Motorists must be able to sift through the various offers and purchase the one that best suits his or her needs. Economic reasons are usually a big factor in this consideration. The best insurance policies are reasonably priced but with the best coverage.

Know the Details

When you get an offer, take the time to read the details. Make sure you understand the key elements in the policy as this will be the one thats going to look after you and your ca when the time comes. Read the fine prints. Dont let the fine prints surprise you later. Find out all about comprehensive first party insurance and third party insurance. Reading the fine prints may actually save you from future heartaches. Some people find out about crucial details a little too late.

Different Quotes from Different Insurance Companies

Having several quotations from several insurance companies gives you a lot of options. Cheap quotation should not be the only basis, though. The reputation of the insurance company should be considered, too. Check their background. You may even go online and find a reputable website that rates these different auto insurance companies online. Make sure that the auto insurance company youre buying youre insurance from is reputable and dependable.

Remember that companies base their quotes on different factor: Your age, your location or where the car will be parked, the make and model of your car and many other factors. These details let the insurance company know the risk of insuring you.

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Dealing With The Insurance Adjuster After Water Damage

A water damage event his hit your home, and one of the first things you should do is to check your insurance policy or call your insurance agent and determine if your damage is covered. Even though you may be faced with plenty of damage and the beginning of mold, all homeowners policies dont automatically cover all types of water damage.

Once you understand what your policy covers, then you can quickly begin to remediate the damage to your property and begin to get the information to file a claim assuming you know what will be covered, according to the web site insure.com.

First and foremost, as some residents of New Orleans and the Mississippi Gulf Coast learned during Hurricane Katrina in 2005, a flood is not covered by homeowners insurance. Floods are only covered by flood insurance thats issued by the National Flood Insurance Program and cant be bought through nearly any insurance company.

Heres the kicker, though. Flood insurance policies have a ceiling not shared by homeowners insurance, and a separate level for contents that many people dont bother to adjust to their situations. So many homeowners in New Orleans wanted their homeowners insurance to handle the situation, because it provided more coverage.
Water damage from a leaking room is covered by most homeowners insurance, though the damage to the roof is not. Thats because of the generally accepted principle that anything related to maintenance falls to the homeowners. Roofs need to be properly maintained so the roof damage is not allowed.

Likewise, water from an appliance overflowing or pipes freezing and bursting, are both covered. Again, insurance companies general cover water damage if it was a sudden, catastrophic event, and not, as insure.com explains, a gradual wear and tear over time that proper maintenance could have avoided.

And two final areas of water damage: Seepages from the ground into the basement and sewer backup. Neither of these are covered by homeowners insurance. Seepage clearly is a gradual event that can be diagnosed and corrected before any significant damage results. Sewer backup is something that many insurance policies around the country specifically exclude.

So, now you know whether your own water event is covered by homeowners, flood insurance or has to be repaired out of pocket. And you are ready to take the next step – which is to document the damage and get an adjuster to your house as soon as possible to begin the process of submitting an insurance claim.

Airplane Advertising Makes Your Small Company Big and Big Company Soar

Has recession severely affected your business? Are you facing enormous consumer churn? Then may be it is time for you to makeover the image of your brand and the only way to do this is marketing marketing in a novel and catchy manner. When it comes to uniqueness, catchiness and cost-effectiveness in marketing, aerial advertising or airplane advertising is beyond comparison.

Marketing is a paid form of non-personal communication about an organizations services or product, transmitted to a targeted audience through a broadcast medium. Advertising is the only mode of communication between your company and your consumers to arouse their interest and enhance your products demand. If your marketing campaign is not able to obtain the desired consumer responses then its time to change your approach.

Air advertising involves aerial billboard, blimps, skywriting. You can choose the approach that suits your business. Airplane banners were mostly used for personal messages and by the small businesses in the past but now larger companies i.e. United Airlines and McDonalds also have opted for this approach because of its countless benefits.

Every small business owner has the same dream to make his business grow and one day your small company gets listed among the big companies of the country. Because of the extreme competition in the market and many companies providing similar products and services, this is not an easy job. You must provide the best services at minimum cost but no matter how good your brand is, people can only know it via marketing. If you adopt the same marketing approaches as everyone else does, the chances of your dream coming true is scarce. Try something different, be the first to advertise your brand with an air ad!

How is aerial marketing profitable for larger companies? If you do not know the answer, ask this question from Fox News, McDonalds or United Airlines or read the next few lines. A TV commercial can cost up to hundreds of thousands of dollars, especially during the peak time. But an airplane banner can catch the same number of eyes at a much cheaper cost. In addition to this, these ads have a much higher recall value as compared to any other mode of advertising. Maximum result at the minimum price, what else do you want from your advertising campaign?