Turn Features Into Benefits For Maximum Marketing Appeal

When it comes to designing poster printing and other marketing materials, highlighting benefits always generate more interest and bring in more customers than highlighting features. If you are a business owner creating your own marketing materials, you might have a hard time of creating purely benefit-oriented marketing materials.

The difference between a feature and a benefit

A lot of people, who do their own marketing materials instead of using an agency make this common mistake, so do not feel bad if you have made this mistake in the past. Some copywriters can even get features and benefits confused. The difference between them is that features talk about facts (remember the two Fs to help you differentiate) and benefits relate more to customer experiences, specifically good customer experiences.

For example, if you have a chiropractic office, your features might include the following:

Over 15 years of experience
Excellent customer service
Latest technology

Translating features into benefits

Now, let us translate these features into benefits. First of all, you need to put yourself in the mind of your ideal customer. Figure out why these features matter to the customer. How do these features make customers lives better? What emotions do these features make them feel? Taking all of these questions in mind, we can translate the features above into the benefits below:

You can trust me with your back and health
You would not have to wait for your appointment and your questions will be answered
You will get the utmost care because our technology catches conditions older technology cannot do.

Now compare these two lists. What makes the benefits sound so much better than the features? Mainly it is because features do not appeal to emotions and other chiropractors can make the same claims as your features. Your features do not differentiate you from your competitors.

The benefits list sounds a lot better because they do appeal to emotions and customers well-being. People make purchasing decisions based more on emotion than logic, so appealing to emotions is more effective in getting customers to choose you over your competition. Also, people like to think that everything is about them. The benefits concentrate the marketing message on the customers, right where they like the attention to be.

One caveat

When you are creating your marketing materials, be sure to only focus on a few benefits at a time. If you throw out six or seven benefits for the customer to consider, the customer will get confused and overwhelmed by all the information. Do not give the consumer more than he needs to know. A short and simple message that communicates just a few benefits is much clearer than a long message that is packed with so many benefits the consumer forgets what he was reading about!

The Advantages Of Ooh Advertising

Todays netizens tend to spend a lot of time with their peers and family in multiplexes, bookstores and malls consuming more of video ads than Burgers or French fries. The average time spent by a mall rat is about an hour, which is being used cleverly to facilitate advertising of couple of minutes TVCs or product ads over mediums like LCD Advertising screens. The basic human nature always seems to shift to more interesting things when they are bored and that is where OOH advertising plays a major role. OOH advertising are promoted via advertising in malls, bookstores, multiplexes, while segmenting it on platforms like Big screen advertising, Plasma TV advertising or LCD advertising screens. Couple of advantages occurs when utilizing OOH advertising agencies to develop an OOH marketing campaign.

Span of Attention

The majority of humans will quite naturally focus on OOH advertising in comparison to the same ad in newspapers, or on the radio. Waiting for the movie time or window shopping in malls, most individuals are looking for something to pass time. The human eye will rapidly fixate on OOH advertising to help pass time and avoid boredom.

Flexibility

OOH advertising can be located in areas such as malls, bookstores and multiplexes where it will most likely be effective.

State of The Art

The latest technology now available is such that can create incredibly eye-catching advertisements. For example Plasma TV advertising done around multiplexes, restaurants.

The Primary de facto shifts the perception towards the notion that you simply cant turn away from OOH advertising. In todays fast paced digital era people sometimes choose to ignore static form of graphic elements like posters and billboards, but on the other side Mall Advertising, Big Screen Advertising, LCD Advertising screens seem to grasp more eyeballs.

The best Oklahoma City auto insurance companies

When it comes to insurance for ones vehicle then one should not delay the matter. Accidents and thefts can happen at any time and when the vehicle is insured then one can at least breadth a little because the losses are covered under the policy if things are proved. Today one can find the best and the most well-known auto insurance companies in Oklahoma City or in any other place for that matter. This is all possible thanks to the internet, the easy access to it and the well-designed website seen today. One can avail information about the best Oklahoma City auto insurance companies at the click of a button if one uses the internet to run an online search for the same. Conducting an online search is very easy and when one uses the popular search engines, then there is no reason to doubt the information availed through the search. >

Browse through websites

Once one avails the names of the best insurance companies in town then one should browse through their informative and user friendly websites for more information about the companies and the various kinds of policies offered by them. The best thing about browsing through the well-designed websites is that all the required information is easily found on the website. The websites seen today are divided into sections for the ease and convenience of the customer and if there is any specific information that one requires then one should call the insurance company or fill in an online form and wait for a response from the company. These days people prefer to fill in the online form with their contact details and wait for a response from the company. Once the customer representative calls them, then they can find out all details from him.

Check for accreditation of insurance company

One should check for accreditation of the Oklahoma City auto insurance company. Information regarding this accreditation can also be found on the website. Most of the well-known and reputed insurance companies are accredited with a well-known Organisation and once one sees the accreditation details then one should understand that the services extended by the company will be of a certain high standard. One should also look for experience information about the insurance company. The more experienced the company in the insurance field, the better it is for the customer and he can be assured of the best insurance policies at the most agreeable terms. One should browse policy details of two or more insurance companies before one decides to take one of the auto insurance policies available.

Author Bio:

Mony Alva is conveying information about Oklahoma City auto insurance and . Youre probably thinking, everyone says that, so, whats different here. Its the commitment of quality, genuineness, and a guarantee that values your time and interest.

Services Offered By Arizona Business Insurance Companies

As the 15th most highly populated state in the United States, and boasting mostly mild winters and hot sunny summers, Arizona business insurance has never been more necessary. With a constantly growing number of offices, homes, and families, there’s a calling for protection of this nature like never before. When seeking the right package for your company, be sure to assess these 4 great services, and pick a provider with a comparable competitive edge.

Commercial Vehicle

This form of coverage includes company owned vehicles, as well as rentals utilized in the distribution of wares or the transportation of employees and clients for work purposes. It also safeguards against accountability for bodily injury, maintenance, and vehicle or property damage. Ways to keep accidents from happening and to maintain or lower costs associated with this package include properly maintaining the vehicle and its parts, and having fully licensed and trained drivers operating the machinery.

Worker Compensation

When somebody is injured in the workplace, the damages can be devastating to the corporation, and the worker. To be sure your employees are properly taken care of, and to save the company from an embarrassing law suit, or costly hassle, be sure you’ve considered coverage of this nature. Packages like this one pay benefits to your injured staff for everything from medical bills to portions of wage loss, and more.

Construction Risk

Whether you’re building a new office, or simply renovating an existing space, this plan can keep you out of financial strain should something go awry. In Arizona, premiums include weather damage, materials used, theft, and fire, but not natural disasters or faulty design.There are other exclusions, but each organization offers different methods of protection, so a little research may be of value in this area before you settle on something static.

Liability Coverage

This provision gives assurance in the chance that there is property damage, or personal injury onsite to a client, or other civilians. This covers financial matters like court fees associated with such accidents and medical expenditures that may be a result. One of the more basic forms of safeguard provided, any office with a proper location should be aware of it.

In a perfect world, packages like the ones above wouldn’t be necessary; unfortunately, in today’s environment, we are left in uncertainty as to when disaster may strike. By taking advantage of offers that cut costs, and protect employees and property, it’s possible to rest easy, knowing your livelihood is taken care of.

Get A Reasonable Travel Insurance Plan

Get ready for all sorts of catastrophes, including delays and emergencies, when planning your trp. These events cannot be predicted and at times they cannot be prevented as well. Your only defense is good travel insurance, purchased before your travel of course.

Travel insurance makes sure you don’t go bankrupt when inadvertent events occur. Because medical demands are expensive, get travel insurance that can cover the costs. Travel insurance really assuages any fears you have about travelling abroad.

Variety and quantity describe travel insurance availability. Spend time only on those policies that offer the coverage you need for your trip. You know which policies will be helpful, and you should stick to these.

Because you don’t want to worry about losing luggage and that type of thing, you buy travel insurance. Have no fears while traveling abroad with appropriate travel insurance. Your travel intentions will determine what policy options you need.

You will realize there are only five overarching categories of insurance. These five cover any options you need. The five categories are single trip, multiple trip, backpacker, senior, and specialized travel insurance.

Our first impasse is single trip insurance. Single trip insurance offers the widest range of options. Policy options in this type can always be amended.

Annual or multiple trip insurance presents the second discussion. The advantage of this type is comprehensive coverage for a whole year. Put simply, for each and every trip you take in a year you are covered.

Backpacker vacation travel insurance is obviously for backpackers. It covers frequent fliers. It can cover a backpacker anywhere in the world for a travel period of 31 days to a year.

Elderly holiday travel insurance is of course for senior citizens. The elderly are used to higher premiums, and this type affords them full coverage at affordable prices. Only those 60 years and more can enjoy this category.

The final topic of the day is specialized travel insurance. This pertains to insurance that covers dangerous expeditions, like kayaking down white water rapids or climbing Mount Everest. If danger is your middle name, you should get this type of insurance.

Main Street Marketing Advertising Machines- Present Great Help to your internet Business Endeavor

Primary Street marketing machines are one of the brand new goods inside the realm of internet advertising these days that was created by Mike Koenings. This is merely a product that will allow you to create income on-line to create you no cost from the monetary difficulties.

Any organization operator wishes to produce it massive once they step into the world wide web. On the other hand, not numerous of them are positive about what they precisely must do other than discovering moment in their busy schedules. But with the aid of the system men and women are given guide to deal with the challenges on discovering customers and the best way to market them as soon as you uncover them.

This marketing device operates on tapping the overlooked local marketplace of offline and small businesses which are facing difficulties within the current climate of the economy. A large number of companies are not adequately knowledgeable about internet advertising to make money from the web sites. It can be a good factor that a tool known as Main street marketing advertising machines are created for it’ll not only show you the kind of enterprise it is possible to target, but it is also designed with marketing paraphernalia. This system is actually skillfully created to help you together with your advertising dilemma. You may also be given methods to locate chance in order for you to understand the correct business that you may target effortlessly and quickly.

The system includes a thorough advertising factor which will enable you to know how to market. This is often a step-by-step guide that you are going to locate to be very beneficial so long as you know tips on how to cut and paste. It also features substantial portion of video advertising. Mike has a group of skilled individuals who can carry out the video work for your benefit.

This tool is essentially for everyone who wants to understand additional about finding customers and the way to marketplace your business to them. You dont have to be an world-wide-web savvy or an expert to make this work for you. Even average people and newcomers on the internet could make the most of this offering. In case you feel your offline company has not been giving you the return on investment because it absolutely was established, then you need to think about putting it on the web and main street marketing advertising machines might be of excellent help on your endeavor. It will absolutely provide you with all the means you should get began, attract much more visitors which will eventually bring additional sales into your enterprise.

Are You Properly Marketing Your Small Business Consulting Service

It is not uncommon to find stories of marketing failures about people who could have been great as business consultants but never made it.

The failures usually begin with a lack of awareness of the need for market consulting services, and also from choosing the wrong marketing strategy.

Never think that as a new consultant coming into the field of small business consulting, you don’t need marketing, simply because you already have existing contacts.

Not extending beyond your established group of industry contacts can prevent you from realizing your objectives, as you may become prey to the whims of a small and densely knit social circle. For today, it may be sufficient to survive. But tomorrow, there may be no guarantee.

The possibility of success in the long run depends upon being able to execute proper marketing strategies and campaigns, including social networking, email campaigns, writing books, making cold calls and a number of other marketing techniques; each of which yields results when done properly.

It’s never good to grow complacent, but it is necessary to secure your position in the market by constantly gathering leads and converting people into clients, potential clients or business leads.

It is common to hear established professionals in the field of small business consulting say that they do not invest at all on marketing, and that all business comes through references. But what many of these people do not realize, or would never tell you, is that they are constantly marketing and investing time and energy in marketing functions.

They may not be conducting well-defined marketing campaigns, but they are maintaining contacts, increasing their networks, attending professional meetings, or meeting with potential clients – all of which are marketing functions. Since they cannot delegate many of these functions to third parties, they fail to realize that they are engaging in marketing or that they could have optimized their time or income in a better fashion, had they reevaluated their approaches.

So, you need to understand that in order to launch a successful small business consulting service, you have to look at both long-term and short-term goals and define your own business strategies and business model to fulfill your business objectives.

Jay Noland – Network Marketing Professional and Motivational Speaker

Jay Noland is a Network Marketing professional who has been in this business since 1995. Jay found success in this business from a young age and since then he has worked on several businesses that have reached global success and have their presence in several countries. Along with being a successful businessman, Jay Noland is also an excellent motivational speaker. Over the years, he has helped and mentored thousands of individuals in achieving success on their own and bringing a massive change in their professional as well as personal lives. In the industry, he is also known as a Master Trainer and he has delivered motivational talks all over the globe. People from all walks of life have attended his talks and benefitted from his talks and they have been positively impacted by his thoughts.

Jay Noland thinks himself blessed to be able to guide so many people and motivate them to achieve something tangible with their efforts. His leadership skills have helped him in achieving success in several business ventures even in the most grim business situations. He has always stood by the teams he has led and mentored them expertly through difficult business conditions. Jay Noland believes in giving his all when he commits to a task and this passion for doing good work has helped him foster great relationships with people all over the world.

With exceptional people skills and futuristic vision, Jay Noland has achieved massive success in the business arena and his opinion and advice is greatly valued by his peers and colleagues. Those who meet Jay Noland can’t help but be influenced by his positive attitude and outlook towards life. Jay Noland is the CEO and founder of SereniGy MLM Company that deals exclusively in beverages that contain the herb Ganoderma Lucidum. The company helps determined individuals excel in direct marketing through sales of SereniGy products. Find out more at www.serenigy.com.

Ten Offline Industries That Need Online Marketing

How important is online marketing for businesses that conduct most of their transactions offline?

Lindsey Miller, Director of Creative Studios at Miles Technologies, shares insight into the importance of online marketing for all industries even those that operate primarily in the traditional marketplace. “With the overwhelming majority of today’s consumers using search engines to research products and services before they buy, simply having a physical storefront is no longer sufficient for attracting customers and making sales,” Miller reports. “Regardless of whether your business is conducted on or offline, you must have a website that is highly visible in internet searches in order to attract potential customers in your service area.”

Miller stresses that failure to engage in online marketing can have devastating results on an organization’ success. “If you are waiting to take your marketing efforts online just because most of your business is conducted offline, then you risk missing out on an alarming amount of potential customers in your service area.”

According to Miller, the following traditionally offline industries can benefit greatly from a well-designed website and a strong virtual presence:

10. Automotive Repair/Car Dealerships
9. Health/Beauty/Fitness
8. Construction/Contracting/Landscaping
7. Hotels/Travel/Food Services
6. Legal Services
5. Retail
4. Healthcare/Medical/Dental
3. Plumbing/Home Repair
2. Real Estate/Rental
1. Education/Daycare

Miller emphasizes that the need for online marketing is not limited to the industries listed above. “Online marketing is quickly becoming critical to survival in today’s economy. Every business, regardless of industry, should be working to gain a competitive edge in the virtual marketplace.”

All About The International Banking And Financial Studies Masters At Southampton

Here is a short summary of the MSc International Banking and Financial Studies masters degree course offered by the Management School at the University of Southampton to help would-be students to decide whether it is the course for them.

This International Banking and Financial Studies masters course aims to develop students’ existing skills through advanced study in the areas of banking and finance, with a particular emphasis on the international context in which these activities occur.

The International Banking and Financial Studies masters programme gives you a coherent theoretical framework for the various subject areas, although the emphasis throughout is on the practical application of financial techniques in the modern financial services environment.

Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying the MSc International Banking and Financial Studies masters programme will introduce you to new concepts and knowledge, which can make all the difference in the job market.

At the Management School, all our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and putting theory into practice every day.

The International Banking and Financial Studies masters degree course is led by Dr. Gerhard Kling, who is a senior lecturer in Finance at the University of Southamptons Management School.

Gerhard received his PhD in Economics from the University of Tuebingen (Germany) and joined Utrecht University (The Netherlands) as Assistant Professor of Finance and Financial Markets (2004-2006).

In 2006, he went into the private sector and worked as Practice Specialist in Corporate Finance & Banking (McKinsey & Company, Germany) (2006-2007). Then he returned into academia and joined Bristol Business School (UWE, UK) as Senior Lecturer in Strategy (2007-2009).

In 2009, Gerhard was promoted to a Principal Lecturer in Strategy and Operations Management (2009-2010). On 1st October 2010 he joined the University of Southampton as a Senior Lecturer in Finance.
Southampton Management School has an excellent international reputation for the analytical study of management and business. Studying an MSc Management masters degree, or other postgraduate option, will introduce you to new concepts and knowledge, which can make all the difference in the job market.
All our degrees are taught by research-active academics who are also directly tackling business challenges outside the seminar room and put theory into practice every day.

To find out more about this International Banking and Financial Studies masters degree go to www.southampton.ac.uk/management