Effective Marketing Plan – The 4 P’s Of Marketing

An effective marketing plan consists of several components known as ‘The Marketing Mix’ or the 4 P’s of marketing. The 4 P’s include price, product, promotion and placement were put in place to help bring the best return for a product’s potential.

The History of the Four P’s

The history dates back to the 1940’s when James Culliton described a marketing manager as someone who is a ‘mixer of ingredients’. Years later Neil H. Borden wrote and published an article titled The Concept of the Marketing Mix which was an variation of Culliton’s original theory. That marketing mix consisted of product pricing, branding, planning, distribution channels, promotions, advertising, personal selling, packaging, display, physical handling, servicing, fact finding and fact analysis. Jerome McCarthy consolidated these into a four categories appropriately named the 4 P’s of marketing.

What are the Four P’s

1. Price

The first of these is price which must be thoroughly examined throughout the buying and purchasing process. Be sure to consider all elements of a product to determine its price. Variables that may affect the outcome include location of distribution, price mark-up, actual distribution, competition and payment plans.

2. Product

The second P of the mix is product. When trying to determine the product try asking detailed questions so you can a full understanding of the product you’re trying to sell. Sample questions include ‘What problem or problems will this product try to solve?” or “What types of features or benefits will this product have?” Determine a customer profile so you’ll know who will buy the product and see how it is unique in the marketplace.

3. Promotion

How will the product be promoted? Some potential choices are promoting online, traditional marketing, event marketing, etc. By not having an effective promotional initiative can waste valuable time and revenue.

4. Placement

The final P of the mix is placement. Placement covers the physical aspect on where the product will be sold. Two popular choices are online or brick-and-mortar locations. Along with determining a products placement also come up with an exit plan strategy if the product does not sell that well.

With decades behind the Four P’s success it’s a tried-and-true method for an effective marketing plan. This ‘marketing mix’ will satisfy both the needs of your clients and retailer’s.

Life Term Insurance- Know 3 Best Insurance Companies In India

If you are reading this article then you must be interested in knowing about the 3 best insurance companies in India. Over the years, the market for the online term life insurance has been heating up with more number of players getting into the fray and the existing ones planning to take the pricing down.

HDFC Life

HDFC Life is one of the significant private life insurance companies that the country has today. Today, HDFC has its online life term insurance plans like HDFC Life Click2Protect which provides a range of benefits including tax benefit and discounts on non tobacco user and healthier individuals. HDFC life insurance online offer you life cover of up to 100 crore at a nominal cost. Hence, you can secure the future of your family in easy and quick steps.

The other plans or offerings of HDFC life insurance include HDFC term assurance plan, HDFC loan cover term assurance plan, HDFC SL YoungStar Super Premium, HDFC Savings Assurance Plan, HDFC Life Sampoon Samridhi Insurance Plan, HDFC SL ClassicAssure Insurance Plan, HDFC Single Premium Whole Of Life Insurance Plan, HDFC SL ProGrowth Maximiser, HDFC SL Crest, HDFC SL ProGrowth Super II and HDFC SL New Money Back Plan etc.
It would be advised to compare the HDFC life insurance quotes with your needs and requirements in order to select the right plan.

SBI Life

SBI Life brings a wide variety of insurance products which are specifically designed in accordance to the different requirements of the customers. SBI Life offers different products including pension plans, money back plans, saving plans, protection plans, child plans, and unit linked plans are all available for the patrons. SBI Life even provides a range of group products like Group Plans, Health Plan, Unit Linked Plans, Money Back Plans, Pension Plans, and Saving Plans etc.

SBI Life enjoys an unusual multi-distribution model which encompasses retail agencies, bancassurance, corporate solution, institutional alliances etc. If you are interested in SBI life insurance products, make sure you compare the SBI life insurance quotes to find out the best plan for you.

LIC term insurance
The Life Insurance Corporation of India is a familiar name in the insurance market. Perhaps, LIC is one of the major players in the insurance business offering different policies to public. This is a government undertaken organization. Each year Life Insurance Corporation produces several new policies to offer insurance a new look. This is mainly to focus on the life insurance sector. Each policy has its limits and rules. It is an advice to customer or user not to purchase policy directly. First of all, you must check out the policy details and then go forward for buying.

Today, different insurance companies are found in the market to offer good facilities to its dearest patrons but only a few offer good facilities to their customers. Out of the few, LIC Insurance Corporation has been one of the leading companies in the present market.

How To Find Cheap Boat Insurance

If you can get things easily, you might do so. If you can get cheap boat insurance easily, theres no harm in heading that route. Whether you own a boat that is tied to a dock or you have it stored in your trailer, you need to get your hands on cheap boat insurance as soon as possible.

Your boat is an investment and you want to make sure that it is covered. It is like a house or a car. It is an asset and it definitely needs insurance. You want to be covered just in case something happens to it.

You can easily secure cheap boat insurance by going online. Because of the demand for insurance right now, you will realize that you are just one in a million of investors who are thinking of investing their hard-earned cash in insuring their boat.

So if you head out to the open water altogether, you are all covered. Its true what they say about insurance. It is better that you have it and not need it, than need it but not have it.

There are a number of cheap boat insurance quotes to choose from. These sites contribute a lot to the public who wants to insure their boat because they pretty much get an idea of how much this move will cost them.

They also get a preview of the plans out there. The best insurance providers are those that have no qualms in stating the costs of the plans they provide their clients and their potential clients.

Another sign that the insurance provider is one of the best in the business is when the reviews on their plans are positive. Words of their clients also play an important factor.

If you look at cheap boat insurance quotes, chances are you will see links to the webpage of these insurance providers. Seize your chance and click on the link so you can see the testimonials from the clients.

If you are wondering about the discounts that come with the cheap boat insurance, you shouldnt wonder anymore because the quotes that you check out will easily give you the answers that you are looking for.

You can also compare these with the other plans that you are considering. If you can get insurance at a cheaper rate, why should you invest in insurance that are available to you at the general price?

The money that you save for getting cheap boat insurance can be used on other things. You can use this to get something for your boat.

Top 5 Benefits Of Advertising Online

There are various benefits of advertising on the World Wide Web. Besides helping the business to grow, online advertising even helps enhance the visibility of the brand, which is crucial in the age of growing competition. In addition to these, there are a number of benefits that accrue to the company that adopts the online mode of advertising. However, one should take the help of a professional to make the most of Free Uk Classified Ads. The top five advantage of using the free classified available online are:

No Investment
When the advertiser is not required to sell a single penny out of his pocket and still get the benefit of advertising, then there can be nothing better than it. There are many classified sites in the United Kingdom that offer the space for advertising without charging anything. This mode helps increase the brand visibility and increase the sale of product or services without spending money on the cost of advertising.

Helps Drive Web Traffic
Website Traffic refers to the number Post Free Ads Online of people that visit a website. When a business advertises the product or service on another site that is popular, then people can easily notice the ad and click on the same to reach the parent website. This helps drive the traffic on the website and improve the rankings on the search engine.

Time Saving Option
The traditional mode of advertising requires the advertiser to contact the medium, be it the press, magazine, television, exhibition, etc. This happens to be a cumbersome process. As opposed to this, online ads are very simple to post. They appear as soon as they are post and remain for a longer duration in comparison to limited visibility on other mediums.

Easy and Simple
Most of the classified ad websites like Free Uk Classified Ads are very well designed. Hence, they can be easily navigated. Being browser friendly, such websites can be understood in a simple manner. Hence, this medium becomes one of the simples ones to advertise, that too free of cost.

Limitless Potential
Anything can happen through the means of online ads. The potential of this means of advertising knows no bounds. The Free Local Classifieds business can reach the desired heights by making the most of this medium, wisely. World Wide Web is global; hence ads on the internet reach international audience without much effort. As opposed to local exposure through press, internet ads cater to the taste of potential target market, irrespective of his position on the map.

A Guide To Life Insurance Leads

You can generate life insurance leads from a variety of media.

For example, here is a list of many different media to consider for your life insurance marketing efforts. With a little bit of research, copyrighting skill, and marketing know-how, each media can be used successfully.

Offline Media:

Direct Mail Letters, Direct Mail Postcards, Newspapers, Coupon Books, Newsletters, Magazines, Telemarketing, Radio, TV, Texting, Free Publicity.

Online:

SEO, PPC, Videos, Podcasting, Social Media.0 (Facebook, Myspace, etc.), Press Releases, Article Marketing, Affiliate Marketing.

Before writing an ad or hiring a graphic artist to design your advertising, the key to marketing life insurance successfully in any of these media is to study the demographics and then write your marketing piece accordingly.

For example, a prospect looking through a coupon book is probably looking for ways to save money. A prospect who reads a wealth building magazine might be interested in protecting their family from the loss of their income and assets.

Or, a person searching for life insurance online may be looking for information on life insurance and not necessarily looking to buy it. This way you can position yourself as an expert by educating them.

But you can target keywords online, and thus you can also create a separate campaign for individuals looking to buy life insurance.

All of these suggestions require testing.

To market life insurance effectively, it takes patience. But it can pay off remarkably well as long as you stay focused and keep testing.

The other option is to buy life insurance leads from a lead generation company.

The problem is that there are many life insurance lead companies out there that promise to provide you with fresh, hot, real time leads.

Do your research on each company before you buy leads from them. Test a batch of leads from your lead generation of choice, and if they work for you buy more.

Following up with a prospect from your own lead generation efforts is a little bit different than following up with and closing real time life insurance leads. Especially if you are following up on real time shared leads.

If you decide to buy real time shared leads, be sure you are one of the first to call on these leads because you can have anywhere from 4-8 agents clambering for their attention as well.

Ask your lead generation company for a follow up plan and script that is working for their agents so that you can use or modify it for your situation.

Advantages Of Banner Advertising To Your Home Business

Banner advertising is, according to Wikipedia; “a web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. They often employ animation, sound, or video to maximize presence.

Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.”

Banner ads are considered in many circles online to be an excellent technique for driving traffic to your website. You can target your market by selecting websites relating to your product or service to post your ads. Selectively placing ads in this manner can often result in an immediate response. You can approach the web sites yourself in order to control how and where your ad is placed. This method however can be very time consuming but the resulting control over your banner ads make the time involved worthwhile.

Secondly, banner ads can be a very inexpensive way to drive traffic to your home business site if you only target smaller sites that don’t receive a lot of traffic but is traffic related to your product offering. Therefore this traffic will be interested in what you have to offer and, more often than not, will click through to your home page. Banner ads can become very expensive if you concentrate on high traffic web sites to display your message.

A third benefit of banner ads is your ad is only a click away from driving traffic to your site and therefore only a click away from a prospective customer. These ads make it very easy for others to access your home business page to view and read about your offer. This also helps to get your home business noticed online, whether they purchase or not.

Banner advertising is also very trackable. In other words you can track the number of clicks on a particular ad to determine it’s effectiveness and also find out which web sites are producing the highest yield of new visitors to your site.

And finally banner ads offer an advantage over Search Engine Optimization in that through SEO the prospective customer has to know the name of your product in order to track you down. However with banner advertising all they have to do is click on your ad and they’re immediately transported to you product information page.

Banner advertising offers many more advantages than disadvantages and will continue to be a popular traffic driving technique for home business owners online.

Creative Advertising Ideas And Concepts

Corporate Creative Suite excels in print advertising. To create an impact through advertisement, it is essential to create it in a totally different way, it should look apart from other advertisements; though every one in the market wishes to promote its product or service in a very different way & want its advertisement to be different, and here comes the role of experts. At Corporate Creative Suite we have a team of seasoned professionals who get the briefing & after a vigorous brain storming; they decide the strategy as how the promotion should be done. The USP of the Corporate Creative Suite is that every one has a proven track record of creating advertisements, which won accolades many times. The team is so talented that we have a list of satisfied clients who have been associated with us for so many years, rather through the inception of the Corporate Creative Suite. Genius creative input is what we provide every time. Our team thrives on originality. We live with our creative instincts.

We at Corporate Creative Suite, use different techniques & ideas to create an advertisement that is apart from that of others. We offer creative advertising ideas and concepts that power print, email and other ads. Both brand and direct response, visual imagery is often used to create impact as well as the slogans, punch lines, taglines or text effect. We know how it works and reach the right target audience.

We know how an advertisement builds the brand, get people to take action, or plant a belief in the minds of prospective buyers. Corporate Creative Suite offers unique solutions to all your creative needs. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience, if an advertisement is effective it results in improved turnovers and profits. We employ multiple advertising techniques at various levels and offer its clients different approaches to reach its target audience.

Corporate Creative Suite is known for its creative genius; recently one of its team members has won the coveted Merit Winner award for Think Negative Contest. Corporate Creative Suite is dedicated to provide you with multi-discipline marketing & advertising & creative problem solving; we combine dynamic client side experience with cutting edge agency services. Corporate Creative Suite provides you with the unique creative solutions; this is an agency that understands its clients point view.

Corporate Creative Suite always exceeds the expectations of its clients. We always strive for excellence, to ensure that each campaign is stronger than the last. We provide a range of analytical solutions to ensure the effectiveness of marketing solutions of the clients. By providing unique creative solutions we have built strong & profitable customer relationship.
For more details you can visit www.corporatecreativesuite.com

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts

Online insurance broker for public liability

If you’re running a small business, chances are that you have concerns over being held liable financially for risks out of your control. Small businesses in particular are extremely vulnerable to such risks that come in the form of litigation resulting from negligence. Negligence can either arise from product failure, or as a result of personal injury or property damage to a third party. If you are the small business owner, this is the time when, without the appropriate public & products liability insurance, you could face losing your business & personal assets.

It is advisable, therefore, for every entrepreneur to obtain the services of an online insurance broker and take out public & products liability insurance that will optimally meet the business’s requirements. This type of insurance covers all the bodily injury and property damage that a third party may sustain while you’re carrying out your business activities. Public & products liability insurance covers body injury and property damage to clients or third parties, it also covers your employees for negligence, thus providing protection for the business owner.

Apart from the situation that may rise within the business’s framework, either concerning the employees, the clients or the owner himself, public & products liability insurance is useful in resolving disputes with unconcerned parties as well, which, although may start small, in unfortunate situations can escalate into something much more unpleasant. Such an example would be a patron slipping on the floor in your retail shop. At the time these doesn’t appear to be any injury, but then months or years down the line your company suddenly finds itself being held legally liable for the injury due to negligence of perhaps not keeping the floor clean or dry during cleaning.

As your online insurance broker will inform you, this is a type of insurance is applicable for individual tradesman, you may be working on a construction site for instance. Even though construction sites have strict safety measures in place, accidents do happen & if you or an employee are held liable as a result of negligence, it could be a very costly & financially draining burden on you or your business.

Whether as a business owner or a sole trader, if you have decided on buying a public & products insurance policy through an online insurance broker, you should consider certain things. Policy coverage is very important, the excess you will pay in the result of a claim and of course the premium you have to pay for the policy. Consulting an online insurance broker is a great way to source the most suitable insurance policy for your needs, they can provide the necessary advice and service.

If you’re attempting to sign a public liability insurance and as a business owner, you’re looking for the best possible schemes, adapted to your business particularities, don’t hesitate to contact a skilled online insurance broker that can provide you the fastest quotes that fit your needs.

Financial help for the single mothers.

Being a single mother is the toughest job in this world. They need to plan out their financial situation ahead of time to protect themselves from facing the financial ruins. To help these single moms at the times of financial difficulties, the government has implemented many programs to provide all possible financial assistance.

Every single mother is forced to perform the role of both a mother and a father as well. And therefore her situation is harder than the two parent family and especially for the ladies who neither hold good education nor have sufficient finance for housing. So in such cases going through the financial help forums online can provide them a lot of information on government help for single mothers, credit and debit advice, budgeting and saving money and lots more to ease their pressure.

Many online resources having articles on single mom support give ideas to the single moms about the importance of health insurance, tips to save money, avoid investment scams and guide to lowering the utility costs. The single mom blog advices the single mothers to stop smoking, bring some changes in lifestyle, invest in supplemental insurance and finally talk with other single mothers to plan up something better for them and their children.

The online financial help forums are loaded with information on government branches and private organizations that has been set up as help for single moms to take the advantage of grants at times of crisis.

As a state assistance program, the grants are given to the single mothers after undergoing a screening process for determining their eligibility. It is usually granted to the single mothers who are willing to pursue higher education and get back on their feet.

There are also many kinds of foundation providing financial help through their scholarship program and also encouraging the women to get out of abusive relationship. There are organizations that are providing assistance for the single mothers by training the struggling mothers to secure a position in the work force and make a respective living wage without taking the support of any government or any welfare program.

Besides the above mentioned grants for women, many single mothers who are primary money earners for their families are recognized with cash awards that boosts them both morally and financially. To make the educational process easier for the struggling single mothers, many colleges and universities are providing grants so that they can afford a computer and enroll themselves for the online classes.

The government assistance programs for the single mothers also include the housing vouchers that provide the housing authority for a fraction of the cost of basic apartment. For more information on financial help for the single mothers, there are online resources specially designed as a support resource to battle the financial problems faced by the struggling single mothers.