Famous Advertising Slogans Why These 5 Advertising Slogans Work Like Gangbusters

What do famous advertising slogans have that regular slogans dont? Well, quite a lot, actually. Aside from having amazing recall, they have a certain x factor that makes people look twice. They tickle the fancies of their target markets and represent their products in witty and original ways.

Famous advertising slogans follow the rule, either you have it or you dont. Here are some of the slogans that certainly have it right.

1) Everything is easier on a Mac. Apple

Its not mentioned anywhere on the slogan but you know that Apple is comparing Mac to another computer. Thats the beauty of it. Its like youre in on a big secret.

In some way, Apple is capitalizing on its competitor by pitting the latters weakness against its strength. Besides, everybody wants to take the easy way out and Apple is promising just that.

2) Once you pop, you cant stop. Pringles

On the other hand, Pringles is banking on peoples gluttony. Theres just something about junk food that makes it difficult to stop eating. The slogan is catchy and has not been changed since it became famous many years ago.

The rhyming effect, when done correctly, also helps the people remember the actual slogan. Now, everybody knows what Pringles is and what the slogan is.

3) Connecting people. – Nokia

Nokias famous advertising slogan Connecting people can be taken both literally and figuratively. However, the figurative meaning brings in the bigger bucks.

Of course, being a mobile phone company, Nokia really does deal in connectivity. However, Nokia is also sending out the message that it cares about relationships. Most of the companys commercials also aim to emphasize human relationships and make it the center of the story.

4) Finger Lickin Good. Kentucky Fried Chicken

Kentucky Fried Chicken probably observed its customers quite keenly in the past as its slogan captures exactly how customers feel about its chicken.

The slogan itself means that the food is especially good, and that you dont need to use a knife or a fork to eat the chicken.

5) Where do you want to go today? Microsoft

Microsofts famous advertising slogan ensures that the future is yours. Being an I.T. company, Microsoft has the right idea to use time as its main selling point.

Microsoft promises you a world of endless possibilities. It promises to take you wherever you want to go. Based on the companys direction, Id say that this slogan has served it well.

Famous advertising slogans make their mark on peoples minds. Long after the writer has left the company, the words will still live on.

Advertising And Marketing Strategy In Russia – Advertising In Public Transportation In Russia

Which Advertising and Marketing Strategy to Follow in Russia?

If your business requires marketing your products and services in Russia, then you need to contact the leading advertising agencies in Russia, who can handle your advertising campaign and help you in achieving great results out of your marketing and advertising strategy in Russia. Each and every country is different and has different cultural values as well as different consumer behaviour. If you need to get ahead of your competitors, you need to understand the market condition in Russia, which is greatly affected by the consumer behaviour as well as economic condition of the country. Only advertising agencies in Russia can understand the consumer behaviour in Russia and can design an advertising strategy as well as marketing strategy as per your type of product or service and its usage. Below are the different marketing tools which are used by Russian advertising companies in order to accomplish your business goals:-

Advertising in Public Transportation in Russia The advertising agencies in Russia design attractive advertisements and place it on public transportation. The people view your ad and can contact you if interested in buying your products or services just because of mass transit advertising in Russia.

Press Advertising You must have come across many advertisements in newspapers, magazines and other kind of print advertising. Press advertising in Russia is considered to be the most effective way of advertising in Russia. If you are a foreign company and want to establish your business in Russia, successfully, then advertising in Russia through print media would be the perfect choice.

Packaging Development – One of the most important elements of marketing is product. The product should be attractive enough to impress the customers and that is possible only if the packages of the product have been designed creatively and in the most attractive manner. Some people recognize a brand by the packet colour and design. So, you need to hire an advertising agency in Russia who can design attractive packages to attract new customers towards your products.

Outdoor Advertising and Indoor Advertising When it comes to marketing, the main goal of any company is to reach maximum customers with the information about products and services it provides. Attractive advertisements are designed and placed on the billboards of crowded areas. Whereas, indoor advertising refers to placing advertisements in the commercial areas like shopping mall, supermarkets, shops etc.
No matter which advertising media or marketing strategy you need to choose to market your products in Russia, you need to ensure that it is done by the best advertising agency in Russia to ensure successful marketing of your product in Russia. For more details, visit .

Types Of Banner Advertising

The most famous form of advertising on the Internet’s World Wide Web is currently banner advertising. Banner ads are the most accepted form of advertising that helps in making good money. Banner ads will make money and an advertiser can earn money by driving lot of traffic to the site in order to increase the number of clicks on the banner ad. Tracking the traffic will give you a incredible idea about the scope of the banner ad. A banner ads works exactly on the concept of advertising where it aims to take the attention of users, creates an interest and desire to know more and lastly expects an action from them to click the banner ad.

There are different types of banner advertising ……

Banner Exchange are the most general banner ads , where you place a banner on your site and for every two that are seen on your site, one of your banners is displayed somewhere else.

Cost per Impression Banner advertising Cost per Impression banner ads make good a banner on someone’s web site and pay each time someone sees it, hence, pay per impression.

Pay per Click Banner Advertising Pay per Click banner ads are just like the name says; you pay when someone clicks on your banner.

Keyword Banner Advertising Keyword Banner ads are those where you specify keywords in which you would like your banner to appear. As an example, you are a Marketing company, your keywords maybe: Marketing company,online marketing company as an example. So when someone requests results from those keywords, your banner will appear. It’s another way to target a specific market. The cost of this can be quite extravagant, but it does provide beneficial branding and product promotion.

Selecting Excellent As Well As Cheap Pay-per-click Web Advertising Solutions

As pay-per-click name implies, you only pay for actual click through to your web site. Affordable pay-per-click online advertising lists your site according to your bid for a particular search key phrase. Of course, websites that pay a lot more tend to be ranked higher.

Pay-per-click web advertising can be a very reasonable price compared to other method of marketing on the web. You don’t pay out any amount of money right until a visitor actually clicks your listing and go to see your site. The low price pay-per-click Internet advertising counts the amount of website visitors click on your listing and takes the amount of money out of an account you’ve setup with them.

You host the images to use in your low cost pay-per-click web advertising, so that you can monitor as well as change the banner at anytime. Targeted marketing in pay-per-click will help boost the number of customers you get at a controlled cost.

There are numerous affordable pay-per-click web advertising solutions readily available in the Internet. All you need to make certain is that the advertising alternative guarantees your total satisfaction and your site traffic.

In determining good quality and cost-effective pay-per-click Internet advertising service, make sure to run very carefully prepared and organized marketing promotions so that you can increase the targeted traffic to your site as well as increase visitor conversion rate.

Ensure that the pay-per-click online services you applied for studies your business enterprise and your competition. In addition, don’t forget to give particular information regarding your target market for your site.

After the cheap pay-per-click web advertising option has completed studying and analyzing your business enterprise, research to produce the most appropriate key phrases for your business. The pay-per-click web advertising solution will then prepare an exclusive copy of the advertising campaign in order to appeal to the would-be site visitors.

For effective pay-per-click Internet Advertising, you and the solutions should determine ideal landing pages. If needed, a number of adjustments are usually recommended to make an ideal landing page which would work for an entry point to your site.

It will be one great way to increase the presence of your new internet site. It’s the fastest growing marketing tool there is right now. Due to a wide range of companies offering economical pay-per-click Internet advertising solutions, you need to be careful to select which company to trust. You must be able to study the service quality they are willing to offer.

Marketing Strategy In Russia – Market Research, Public Relations, Advertising Media In Russia

Developing a Perfect Marketing Strategy in Russia

Effective marketing and advertising starts with developing a perfect marketing strategy as it helps you in achieving your business goals. A marketing strategy includes below given steps which you need to follow to earn maximum return out of your investment:-

Market Research

If you are planning to launch your products in Russian market, it becomes necessary to do thorough market research. Marketing research in Russia is very important as the decisions like which advertising media to choose, in which area of Russia, the products should be distributed etc., can be taken easily with the help of results achieved out of market research in Russia. Various market information like size, growth, social trends, demographics etc., can be achieved through market research. If you have complete information about the market, you will be able to implement effective advertising strategy for your products.

Public Relations

If you are newly launching your company in Russia, then it becomes necessary that there should be a very good reputation of your company amongst the consumers in Russia so that you can sell your products or services easily. An advertising agency in Russia offering PR services in Russia works towards developing a positive image about your company in Russia which gives great results in terms of sales and profits.

Advertising Media

Choosing a right advertising media is also important to develop a perfect marketing strategy. Whether you want to go for online advertising in Russian websites or opt for outdoor advertising and indoor advertising in Russia, depends on the type of product or service you are trying to sell. You can also opt for advertising in public transport in Russia to get more attention. Advertising on television in Russia would be great as so many people watch TV and may come across your advertisement which may convert them into your customers. There are many people who hear radio all the time, so if you advertise your products on Radio, you may get attention of those people.
If you need to market your products successfully in Russian market just visit , which is the website of Russian Marketing and Advertisement Association, tied up with many advertising agencies in Russia who can suggest you the most effective and perfect marketing strategy to market your products in Russia.

A Look At Disney’s Latest Online Advertising Effectiveness Studies

In many ways, the Internet already supplies fabulous tools for marketing. For example, you know which online ads are working because you can count the number of clicks. By contrast, you really can not determine what brings a customer into a bricks and mortar store unless you stop and ask each one.

You can also determine which online ads lead to conversion by tracking clicks to sales. You can track how visitors came to your site by tracking source. You would have to ask each bricks and mortar customer detailed questions to obtain the same information.
Even though the Internet has some big advantages in terms of monitoring and analyzing data, the science of marketing has also advanced dramatically in more traditional channels because marketing researchers have had more opportunity to study customers in a face-to-face way.

Now that Internet advertising has become a seriously large business, $25 billion spent in 2009 and an expected $37 billion expected to be spent by 2013, market research scientists are beginning to bring together the research models from both environments to learn more about the Internet consumer.

Disney Media Works is one of those companies that has jumped into Internet marketing research with both feet. Their approach is to look beyond the data generated by users who actually click on ads and visit sites and study the users who do not click on ads in order to find out what they are doing and what might attract their attention.

In the Disney Labs, experimental subjects wear eye movement tracking goggles and sit in booths that are designed to monitor facial movements, heart rate and skin temperature as well. They are provided web content to read with the general instruction to enjoy content that would be interesting to them in any case.

However, the researchers are not actually interested in the subjects reaction to the reading content; they are watching the readers unconscious reaction to advertisements that are presented along with the content they are viewing. The tracking equipment can determine if the subjects eye has been caught by an ad type, whether or not the user visually lingers on the ad, which ads attract more attention and so on.

The Disney researchers are evaluating question such as whether live footage or animations are more captivating on mobile devices, if banner ads work better when paired with pre-roll (eg video clips) and whether watermarks are an effective advertising strategy.

The ultimate goal is to have rules to apply to Internet marketing, rules that have been quantitatively developed, such as ‘bottom screen news tickers do not detract from advertising and maintains viewer attention.’

Disney researchers also believe that negative rules are extremely useful, noting that it is helpful to have the data to demonstrate that a particular strategy is just not worth pursuing, something that they are beginning to believe about watermark advertising, an etched glass effect behind other website content.

Advertise Your Brand Through Outdoor Billboard Advertising

These days all kinds of business actually require outdoor advertisements. Just advertisement is not enough to exist in a market where there is lot of competition in the market as all the market owners are always ready to show their best output to the customers. Therefore you have to be extraordinary to exist in such a competitive environment.

Outdoor billboard advertising in Dubai is the best medium so as to advertise the brand as well as its product. An outdoor advertising billboard permits all other companies to get in touch with the potential customers located in different parts of the world. Many people miss advertisements that come on television but the outdoor advertising cannot be missed. One of the major kinds of outdoor advertisement is truck ads. In order to make people aware of your brand as well as product then truck ad is the best source.

Outdoor billboards are the best means to advertise your product as they directly target the potential consumers. This is one of the most famous and preferable option offered by companies. This provides you the opportunity putting large canvas in order to give the required information to large number of people. Earlier traditional billboards were actually put on the building tops or large walls. But now mobile billboard advertising has replaced that.

Image Matters is one of the most known media company. The expertise of our company is based on offering numerous communication solutions. We are amid the best recognized outdoor advertising billboards companies in Dubai. If you are in Dubai than outdoor billboard advertising UAE can be very helpful to you as we are here to help you. We actually help you in letting people know about your services by personally going in every corner of the city. Mobile billboard advertising can be the great way to approach potential customers. Thus, for a great ad and support, we are here to help you!

How Pay Per Call Advertising Can Increase Sales To Your Business

Businesses are always in the market for ways to increase their sales, and pay per call advertising is one way they can do this. Pay per call advertising is a type of online advertising that brings new customers directly to a businesss telephone and it does this without the company having to create a website.

How Advertising on the Internet Works

Pay per call advertising companies do not create websites for their clients; they create landing pages. These are the pages that people will be sent to when they click on a pay per click ad that the company has created for their clients. As the potential customers arrive at the landing page and decide that they would like to give the company a try, they call the companys number listed on the landing page.

As the name implies, the client will only be billed each time a customer calls the number on the landing page, meaning that the client will only have a pay performance charge. The pay performance charge system is convenient, because the clients are paying only when the landing page brings more calls to their telephones; they will not be paying when someone arrives at the landing page and does not proceed to make the phone call.

Why Advertising Online Is a Good Solution

The Internet has become ubiquitous around the world. People have gotten into the habit of performing an Internet search whenever they have a problem. When they need general information on a subject, they will look it up on the web. When they want to purchase products or services, they will consult the Internet for the possibilities that exist in their local communities. These are the reasons that businesses that conduct online advertising will increase their sales.

One way to have a presence on the Internet is to develop a website. Not everyone is in favor of this idea, because maintaining a website can be very time-consuming. People who offer services such as plumbers, mechanics and dentists who are not conducting their services over the Internet may be just the type of people who do not want to spend a considerable amount of time on their computers working on their websites. These people can have a web presence when they invest in the new form of advertising.

The traffic that can be generated because so many people will seek plumbers, mechanics and dentists, for example, on the Internet will naturally be an improvement. It is a simple solution that relieves the unwilling from having to spend time on the computer and lets them be where they want to be: operating their businesses.

How To Improve Your Business With Various Advertising Techniques

What is ooh?
With the improvements in science and technology improving the advertising has become easy with the help of digital ooh advertising technique. The ooh or out of home advertising has attracted the attention of more the 70% of the people thereby increasing the profit in business. This modern ooh advertising method has a lot of benefits. It can easily reach the consumers throughout the world and can deliver the message in various places. The ooh advertisement can reach the consumers fast and can serve as a platform for the business people to introduce their products.

Outdoor advertising:

Another form of advertising which is highly effective is the outdoor advertising which is done in pubs, restaurants, street and billboards. There are several reasons why most of the business people opt for outdoor advertising. Everybody who leaves home is exposed to the outdoor advertisement. They are consumer friendly and can easily attract a lot of customers.90% of the people look at the outdoor advertisements out of which 45% respond to it. Hence there are wide range of media outdoor advertising opportunities at trains, buses, postcards, shopping malls and supermarkets. Airport advertising is a upcoming form of outdoor advertising. Most of the customers can respond to the airport advertising.

Online advertising:

These days advertisements have become huge in number such that whether you sit in front of your computer or go outside you can have a look at them. Online advertising is a revolutionary new method which is cheap and offers many opportunities for various business and corporate companies throughout the world. Online advertisement is used as a potential tool to boost up the sales of the company products. online advertisement techniques you can sell your products in the paid form as free of costs. All you need to do is to create an attractive and imaginative advertisement and add them in various websites.

Techniques of advertising:

Advertising through media has been the most powerful form for all ages. As media outdoor advertising is a boon to business people who wish to increase their sales. Media is the best way to deliver the message to the target audience. It can create a good rapport between the customers and the product. The advertisement needs to be creative and should be able to convey the message to audience well. A well planned advertisement can bring tremendous changes in business by increasing the profit into many folds.
Reference Website: www.tdiindia.com

How an advertising media is important in a promotion activity

By advertising we refer to any promotion activity whose primary objective is to drive sales of the product or service. Besides sales, the objective of an advertising activity is to create buzz about the product and to keep the customers informed about its presence in the market place through various ways. Some advertising activities are time bound while most of the ads are not time bound and are available to customers for a longer period of time.

Whether it is a print ad or broadcast ad, what is important is to provide valuable brand information to the customers by the advertiser. For this, it is important to study the various factors which are required to launch the ad campaign. An advertising medium is considered one of the significant factors of a brand promotion activity. Let us find out how, through the following paragraphs.

What is an Advertising medium?

An advertising medium is any kind of media or tool through which the ad message of a particular brand or service is delivered to the potential customers. An advertising medium plays one of the most important roles in an overall brand promotion activity. Whether it is a print ad, broadcast ad or an outdoor ad display, the medium is what is important to transmit the brand message on the customers. Effective delivery of brand message is important for any ad campaign for which the advertising media plays an important role.

What are the various advertising mediums?

A list of advertising mediums of brands include the following-
-Print media such as newspaper ads, magazine ads, flyers, brochures, pamphlets etc.
-Broadcast media such as television, radio, internet
-Internet and mobile media
-Outdoor media such as billboards, digital signages, posters, kiosks, lamp post, moving vehicles etc.
As mentioned above, the effectiveness of an advertising campaign depends upon the advertising media to a great extent. So, advertisers should select the right advertising medium to launch his promotion campaign so that it provides the desired results.