Email Marketing Vs. Direct Marketing Which Is Best

Hmm this question is important, but it looks like another one: radio or TV advertising, which is best?

The question would be: how to make email work?; and, how to make direct marketing effective? Smart business would divide their budget and use both approaches to target their audience and grow their customers database.

What about you? Do not think you should at least try both methods and come up with your own conclusion instead of merely reading one or more articles and reaching a conclusion they have formed maybe through other readings instead of personal, extensive testing and statistics?

Do not you think that marketing is all about tracking, testing and measuring your advertising in order to be able to turn a profit?

Way too many businesses are running their venture blindfolded, advertising here and there, not knowing with 100% accuracy where their customers are coming from, so they could advertise more often in that particular area, or using that specific channel. What a waste of time, money and effort!

With email marketing and direct marketing, you want to be sensitive, and granular. Get into the nitty-gritty, strategic marketing. It is not time for playing aside particularly in todays Economy when crisis is driving us nuts and people are not tracking their business activities like this is normal.

You are not running a common business, your clients are not common (but special), and your marketing should not be common (but remarkable).

Direct marketing has been used for hundred of years by mail order catalog companies to sell their magazine subscriptions, products and services. It is an old approach, yet, email marketers are still overlooking it, and running their business like email is something new.

It is a new platform, but it is based on the same old direct marketing principles. Brands and companies who are trying to reinvent email and not take into account direct marketing fundamentals are shooting in dark.

Because direct marketing is here to stay for as long as people will buy from other people and companies that they like, know and trust. And the top three main principles one should integrate in their business are:

1. Never email to people you do not know, or do you do not have permission to email. Thus, your email list should be double-optin and CAN-SPAM compliant.

2. Always track your email campaign in terms of open rates, clickthroughs, and sales conversions. Use autoresponders like AWeber and GetResponse and analytics for your site/page.

3. Never mix mailing lists, but segment your email marketing. One list should be made up of prospects. Another list of first-time customers. Another one of hot buyers, consisting of people who bought from you at least twice. And cross-promote to each other, advancing prospects to customers, and customers to hot buyers, and hot buyers into raving fans.

Timing And Your Marketing Plan

There’s always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.

The timing of your marketing is an important factor in how successful not only your plan is, but how effectively you implement your marketing plan.

Keep in mind that different marketing tactics have different timing needs.

For example, tactics such as a bi-weekly ezine or newsletter, monthly teleseminar, and thrice-weekly blog posts are all ongoing. These regularly occurring activities help to create a consistent presence and keep you and your business top-of-mind.

Other marketing tactics are scheduled around your “events”. For example, you finish writing your new ebook or new 8 week course and are now ready to launch it. You’ll have to figure out when the launch date is and schedule specific marketing around that event. You’ll want to make sure that the timing of these do not interfere with your regular marketing activities.

Timing of your marketing is also impacted by others’ events. You may be invited to speak at a large workshop or telesummit. You have no input into the date of that event and need to time your marketing for this around marketing for your own event or activities.

Another thing to keep in mind around the timing of your marketing plan is the frequency with which you are communicating with people on your list and other places.

For example, I have a weekly ezine that goes out every Thursday. I schedule teleseminars on usually one or two Tuesdays each month and I need to send out emails to my list to let them know. That usually means one email to tell them, another email to remind them and one more with the recording the day after the teleseminar.

If I’m launching a new product or a service, I need to send out emails to people to let them know about it. Depending on the cost of the product or service, this could be anywhere from 2 – 6 emails.

You can start to see how if I didn’t put some thought into the timing of these marketing emails, I could be bombarding my list with way too many emails in a short period of time. And I don’t want to do that! It’s not nice and not effective either.

These examples clearly show how timing is a big part of your marketing plan. That’s why some kind of marketing calendar is so important. I have a hard copy calendar that I use a pencil to schedule ongoing activities and then try to fit in the other activities that I want to do. I use the eraser a lot!

My marketing calendar is the first thing I grab whenever I’m thinking about doing my next marketing tactic. As they say, timing is everything!

Is Acn Network Marketing Business A Gimmick

If you are here looking for information about ACN Network marketing business and you’re wondering if ACN is a scam, then you have come to the right place. So the big question is if ACN MLM is a gimmick? Are the ACN reps that you see all over the place representing something fraudulent that they themselves really do not know much about? By the time you’re done reading this, you should have clear expertise about ACN and why some folk are calling it a gimmick.

IS ACN A gimmick? NO
ACN is a Multi-level marketing enterprise that is giving regular individuals like you and I the opportunity to be financially free. The ACN scam allegations are honestly ridiculous. This is nonetheless not surprising because the Network marketing industry has taken a poor reputation over the calendar year due to the natural skepticism nature of us human being and also due to the way the associates have gone around running their venture. This has had negative effect on the Network marketing industry over the years. So to emphasize my point again, most Network marketing businesses including ACN are not scams.

The 1st prove that ACN is not a scam is the fact that they are marketing at least one service. There are actually many businesses out there promoting the concept of mailing money to someone. Whenever you see this, please operate from it. There is a rationality why the business is called Multi-level marketing or Multi Level Marketing. The company has to be marketing at least one product or service. There has to be an exchange of product and service from one party to another. This pretty much throw the ACN scam allegations in to the trash might.

Another prove that ACN seriously isn’t a scam is the type of services that they are marketing. Should you are familiar with the business, ACN is marketing telecommunication services. They started from long distance services. Now, they market phone services by partnering with the key telecommunication carriers out there. ACN is currently partnering with Sprint, Verizon, AT&T, T-Mobile, Dish Network, Direct TV etc. In places like Canada and other part of the United States, the Network marketing business now market energy by partnering with the main energy carrier in that region due to the energy deregulations. I have a question forr those making the ACN scam allegations. Are Verizon, AT&T, Sprint and the other telecommunication Businesses scams? If ACN is a gimmick, would these businesses put their reputation on the line by partnering with ACN?

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is far more effective at initiating and developing a meaningful dialogue with new customers. From the outset you have a direct relationship with them, which can also be used as part of a push pull strategy to stimulate demand for retailers.

Targeting of Messages

It can enable you to target different messages to different recipients. Using technology such as digital printing, it’s even possible to display different images, designs and offers in a direct mailer according to who it’s being sent to, as well as personalising the mailer to the recipient to increase conversion rates.

Gq Marketing

Now you can improve your market share and brand building without wracking your nerves on effective marketing techniques. Does that sound music to your ears? GQ marketing specializes in customized marketing packages, which serve the diverse needs of its customers. From Telecommunication , Internet, Gas and Energy, Financial Services, Charities, Sports and Entertainment, we cater to an array of niche markets. Call in the experts to take care of all your marketing needs and enjoy a hassle free life. You can utilize your time and effort in your core area of business without getting distracted by marketing demands.

Based at Warsaw, GQ marketing has an imposing global presence in almost all major markets in the world including UK, Holland, Poland and Spain. Set up in the year 2000, the company looks after the marketing requirements of all the companies of The Cobra Group Plc, which has a clientle comprising of many FTSE 100 and the premier High Street brands. We work the way that suits you the best. We know that no two customers or marketing problems could ever be the same. We take care to tailor innovative packages that fully address the customer needs. With an enviable experience and exposure in both national and international marketing arena, GQ is spreading its roots by striking partnerships and business alliances with some of the leading names in direct marketing.

GQ Marketing Sp. Z o.o, makes the best use of various effective marketing channels such as B2B, B2C, and events to ensure maximum international and national exposure among the target audience. We can well be your corporate mouth piece and a glaring display board to promote about your services and products at rates that would leave you wonder struck. Backed by a well balanced team of professionals, customer service has always been our priority. With a multifaceted experience under our belt we join your hands to notch up your brand visibility and product sales.

Mobile Apps are Effective Marketing Tools for Local Bars

In the turn of the new millennium many people already owned and used mobile phones. The phones in use back then were limited to calling and sending simple text messages. That was before the advance of the smart phones. Smart phones are a type of mobile phones which have computer ability or near computer ability. These phones are not only used for making calls and sending text messages, but they perform a number of other tasks. Smart phones can now be used as effective marketing tools. All types of small businesses can benefit by having a mobile app developed specifically for their needs. This article focuses on mobile apps for bars.

Mobile apps for bars are those mobile applications which have been designed to serve the bar and or restaurant niche. The app should be equipped with certain functionality in order to turn it into an effective marketing tool for the business. Some of the functionality should include a coupon management system, mobile ordering, payment processing, a marketing list, and more.

Building loyalty with check-Ins and coupons.
One of the great ways that the mobile app is useful for the bar industry lies in the loyalty coupon system. A loyalty coupon system refers to a method employed by the business to reward the customers based on their loyalty to the business. Every time a custom comes in they can check-in using their mobile device. Each drink or food the customer consumes can also be tracked through the mobile app system. The business owner can decide how and when to reward their customers with a special coupon. For example, they may give away a free drink after five check-ins. The customers are suddenly motivated to come back into the business time and time again. Whats more, every time a customer checks in or unlocks a coupon, theyre prompted to share their experience with their circle of influence via text messaging, email, Facebook and Twitter. Their friends will then receive a request to join the mobile app community, and eventually pull them to the bar or restaurant.

Communicating effectively with customers via push notifications.
Push notification capability is one of the most effective features that a mobile app should have. They are very instrumental in customer marketing. Push notifications are instant messages that are delivered to customers phones and deliver an astounding 97% open rate. The bar may notify their customers of a special event, a special discount or simply invite previous customers to come back with one push of a button.

These are just two of the many features a mobile app can provide. Bars and restaurants would also benefit by enabling mobile ordering and payments, integrating their social accounts including Facebook and Twitter, having a Fan Wall for customer interaction and more. A mobile app will enhance any business marketing efforts.

PPC A Best Marketing Strategy

You have heard about SEO. PPC is nothing but a branch of SEO that gain traffic for your website. It is definitely different from SEO strategies but its ultimate intention is to gain more traffic for your website. PPC Services are not substitute to SEO services but complement that helps your site to gain maximum traffic in limited period of time. During PPC services keywords are researched by PPC Experts and these key words are used for different advertisements. Furthermore these advertisements are placed on other websites where people read about your ads, click it and reach on your portal. Your each click on your advertisement you have to pay pre specified amount to website which is hosting you ads.

Does PPC Advertising required if we have strong SEO services? This question is very common asked by website owners. Well. It’s really your choice to include PPC service or not in your branding strategies. However it is recommended if you need quick results. SEO works in gaining ranking but it is slow and study process. If you seek very quick result it is recommended to make PPC service part of your marketing plan.

There are many other benefits of using PPC service apart from it quick result. These advantageous are main reason that why every SEO company recommends their clients to invest in PPC. The very first advantage is it is fast that you are aware of. The other benefits of PPC are it’s genuinely. Ninety percent result gain from PPC is genuine and trustable. Furthermore, its progress is measurable and you can track the source form where the traffic is coming or links are being clicked. This helps in keeping eye on traffic and unethical functions. Since it is measurable you can measure your success daily and correct the flaws in planning if any. This measuring solution also allows you to decide whether you want to invest more on this strategy or stop it in between. It is budget friendly as you invest specified amount and budget doesn’t go up or down unexpectedly. Last but not the least it also helps in creating brand image of product.

There are several PPC Services in India who can provide you PPC services. However, you should find a best PPC Mumbai for your campaign. You can also higher company who is looking your SEO plans or you can hire a different. We recommend to higher same as they are also working on your projects and kwon about its weakness and strengths. Before hiring PPC services there are few facts that you should know. It is ongoing process and one time investment is just waste of time and money. Hence it is recommended that if you invest in PPC make long term plan, invest smartly and have a faith in your service provider. PPC definitely worked faster than SSSEO but it is not long term solution. It works just as supportive system to your SEO plantings.

Common Online Marketing Approaches of Social Media Consultants

Here is the rationale why any rising business entrepreneur should go online: Internet is equivalent to touching base with limitless target audience. How then can you tap into this massive medium? First you need to know what social media is. You can actually hire social media consultants to then help you transform your offline strategies and enhance them to reach higher marketing grounds online.

Social media is popularly known as the most effective web-based platform Internet users can utilize to share information and interact with several people from different places. To fully explore its potentials, social media consultants often make use of the strategies below.

Link building. Enabling external link sharing and link creation is one excellent trait that social media consultants always put into practice. If you have excellent content and blog entries, you can share this information via link building and subsequently drive people to your sites. You may post comments in various social network sites and then add link to redirect viewers to your site. If you can regularly post highly credible comments and opinions, you could definitely invite people to visit your site. One way to keep them come back for more is to generate well researched and constantly updated web content.

Bookmarking. Tags and bookmarks are critical to enable your contents be easily shared and spread in the World Wide Web. Encourage others to bookmark your page, content and media files. Additionally, you can also place “vote” and “rate this” icons to encourage quality content promotion.

Connect Effectively. Perhaps the most appropriate term here would be “to engage” constantly. Mere presence via a website is surely not enough. You can only be effective if you are very much in constant interaction with your target niche. Take part actively by sharing your thoughts, comments, and ideas in various community discussions and online forums. Please narrow down to your targeted niche to avoid wasting too much time on thing not relevant to your business. Share your content with your networks and encourage them to share their thoughts too. In the Internet, it is the public actually who is the most critical producers of content. Their thoughts and opinions matter more than sweet advertising words. Testimonials, for instance, are excellent in convincing more people to try your products and services.

Start looking for highly competent social media consultants now and visit for the latest Internet marketing strategies that work.

Effective Marketing Plan – The 4 P’s Of Marketing

An effective marketing plan consists of several components known as ‘The Marketing Mix’ or the 4 P’s of marketing. The 4 P’s include price, product, promotion and placement were put in place to help bring the best return for a product’s potential.

The History of the Four P’s

The history dates back to the 1940’s when James Culliton described a marketing manager as someone who is a ‘mixer of ingredients’. Years later Neil H. Borden wrote and published an article titled The Concept of the Marketing Mix which was an variation of Culliton’s original theory. That marketing mix consisted of product pricing, branding, planning, distribution channels, promotions, advertising, personal selling, packaging, display, physical handling, servicing, fact finding and fact analysis. Jerome McCarthy consolidated these into a four categories appropriately named the 4 P’s of marketing.

What are the Four P’s

1. Price

The first of these is price which must be thoroughly examined throughout the buying and purchasing process. Be sure to consider all elements of a product to determine its price. Variables that may affect the outcome include location of distribution, price mark-up, actual distribution, competition and payment plans.

2. Product

The second P of the mix is product. When trying to determine the product try asking detailed questions so you can a full understanding of the product you’re trying to sell. Sample questions include ‘What problem or problems will this product try to solve?” or “What types of features or benefits will this product have?” Determine a customer profile so you’ll know who will buy the product and see how it is unique in the marketplace.

3. Promotion

How will the product be promoted? Some potential choices are promoting online, traditional marketing, event marketing, etc. By not having an effective promotional initiative can waste valuable time and revenue.

4. Placement

The final P of the mix is placement. Placement covers the physical aspect on where the product will be sold. Two popular choices are online or brick-and-mortar locations. Along with determining a products placement also come up with an exit plan strategy if the product does not sell that well.

With decades behind the Four P’s success it’s a tried-and-true method for an effective marketing plan. This ‘marketing mix’ will satisfy both the needs of your clients and retailer’s.

Marketing Management Process

Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities.

Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.

The activity of entire useful services necessary for the business activities increases and as a result the economic development of the country also becomes possible. Thus, the sales activity has a special importance. In the developed countries about 50% and in developing countries about 20 to 40% of employed personals are engaged in marketing activity. So, it is necessary to put special weight age on the marketing management process.

2. Meaning of Marketing Management process: Marketing is not just an advertisement or a process of sales or distribution. Actually, the analysis of market opportunities and formation of marketing strategy are also included in marketing management process.

In a simple definition The process related with the formation of marketing strategy and implementation means marketing management process.

As said by Philip kilter, the marketing process consists of marketing opportunities, researching and selecting target markets designing marketing strategies, planning marketing programmes and organizing, implementing and controlling the market efforts.

Marketing Management process is a part of business activity related to the sale of profitable products in the targeted market. It includes the analysis of business opportunities, selection of targeted market, formation and effective implementation of the marketing strategy.

3 Stages of marketing management process:

Following stages are included in the marketing management process:

[1] Examine marketing opportunities.
[2] Searching and selecting target markets and audience.
[3] Formation of marketing strategy.
[4] Preparation of marketing programme
[5] Implementing and controlling the marketing efforts