Advertising – Print Vs. Internet

Author: Daniel Agnew
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As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further lets be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in todays society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in todays technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In todays unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.
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Advertising – Print Vs. Internet

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Five Striking Features Of Outdoor Advertising!

The objective of each advertising campaign differs from another. Keeping this point in mind, advertisers adopt various mediums of advertising which best suit the requirements of their brand promotion campaign. Outdoor advertising is one of the oldest mediums of brand promotion. Advertising brands through outdoor media vehicles such as billboards, hoardings, kiosks, posters etc have been in vogue ever since the advent of advertising in India. Five important features/ advantages of outdoor advertising are explained below-
-Cost efficiency: Out of home advertising methods are cost effective ways to promote a brand or service because OOH advertising is mostly one time investment. One outdoor ad can be kept for weeks, months or even years (provided the ad is not deteriorated by weather or alike factors). Hence, in out of home advertising one doesn’t need to invest again and again. Just invest once and wait and watch to observe the impact.
-Better reach: Outdoor ads provide better reach to customers as compared to other advertising practices. This is because outdoor ads cannot be switched off like television or print ads. One can avoid a television ad by changing the channel but one cannot avoid an outdoor ad by staying inside home and not going out. The bottom line is that everyone moves out of home and while moving out of home, one happens to watch all those outdoor ads about various brands. The compelling viewership provided to audiences is one of the major advantages or features of an OOH advertising campaign.
-Potential to reach intended customers: Outdoor brand promotion practices such as airport advertising, mall advertising etc have potentials to reach the targeted customers. Airport advertising is one of the most common practices of outdoor brand promotion. Any advertising campaign whether home based or outdoor is successful if it reaches out to the target audience. In such case, outdoor ads have the ability to reach and influence a defined target group with an affluent brand experience.
-Scope for creativity and longevity: Outdoor advertising provides more scope for creativity and longevity while promoting a brand, service, idea or business activity. This scope for creativity and longevity makes outdoor advertising an effective and reliable tool for brand promotion.
-Constant or non-stop exposure to public: Outdoor ads whether airport advertising or mall advertising provide constant exposure about the brand to the general public. This is another striking feature/ benefit of outdoor advertising. Maximum exposure in the market place means attracting a larger number of target audiences. Advertising is a customer-centric affair and attracting old/new pool of customers is equally important for an advertiser to promote his brand or service.
Outdoor advertising India is becoming trendy day by day. Especially with the advent of digital technology, outdoor advertising has undergone a radical change as compared to the conventional modes and techniques of brand promotion. The trends of outdoor advertising India are yet to revamp and renovate further with a touch of technological sophistication.
Reference Website: – www.tdiindia.com

Marketing Strategy With A Purpose Of Better Visibility And Growth

Marketing plays an important role in marking the presence of a business and then converting it into a brand. The transformation is catered to by better and mindful marketing strategies, proper planning and execution of those plans.

Adhering to the demands of the modern times and keeping the demands of the clients also in mind, marketing caters to the masses and thus makes possible branding easier. Marketing is necessary on all platforms and thus the virtual world cannot be left behind. There are professionals who take care of the process and thus provide the best solutions.

The online world has a large presence and its reach extends to various continents and to far off places. But, a business can cater to certain geographical locations and marking a presence in those locations is a must. Competition is high, so how do you catch the eye of your users. You have excellent services and products and want the users to take notice.

Well, better marketing strategy and planning makes the campaign a success. There are various techniques and methodologies that come to the aid of the professionals. Being a novice, it is quite common that you might not have a thorough know how of the procedures that are required to make your business grow in terms of volumes.

This brings in the need for an internet marketing agency that helps cater to the growth of your business and makes your presence felt in the online world. They have the personnel’s who have the knowledge on the processes and provide the clients with the best of solutions. A strategy that brings out the best features of the services and the products helps the business increase its presence and this turns in more revenue for the clients.

The main objective of a business is to catch the attention of the masses and bring in more revenue. An internet marketing agency fulfills the basic objective, increases the presence and provides your business on a larger scale. Various on-page, off-page techniques are resorted to by the professionals which provides the best chance to promote the business. Also, better campaign preparation, advertisements, latest techniques all help in the brand building.

Listing your business in the geographical locations that it caters to, helps you get noticed and this increases the traffic to your website. The agency has the experts that help you reap the benefits and this helps in rope better prospects. Internet marketing agency takes in their stride to offer the best practices so as to help get undivided attention. Such is the strategy that users are able to connect to your brand as soon as they view it.

How to choose the best deal for cheap car insurance

In modern times, life is getting harder and harder. We cannot be prepared for every difficulty that will happen next. So if you are a driver, you certainly must provide your calmness by having car insurance. Auto insurance will not guarantee for your safety but it will save you up any financial problems caused by a bad accident.

If you dont have car insurance, in case a bad accident happened, you will have to pay the cost for all things like medical bills, car repairing bills or any property damage made to you or other parties. It is very important to be responsible as a driver and to make an auto insurance. It will prevent you many unexpected troubles and for sure will save you big amount of money. The main reason for most drivers not to have auto insurance is that they just cant afford it. As we all know the cost of car insurance is relatively expensive but if you give yourself time to check out most of the insurance companies, you may find your effective and in the same time affordable car insurance. The best way to find cheap car insurance is by getting multiple quotes.

The best way to choose cheap car insurance is to understand different factors that will influence your car insurance value. First of all you have to avoid driving expensive car. Instead of that you can drive safer model. It will be a lot cheaper for you if there are airbags installed in your car. Also the price will reduce if your vehicle is equipped with other features which will guarantee the safety in case of a car crash. If you want to get cheap car insurance it is also very important to have clean driving license. This will assure your insurance company that you are reliable and they will reduce the value of your car insurance policy.

If you cant afford to pay for your car insurance your insurance company can also offer you to pay your insurance in installments. This options provided by insurance companies will make the payment for your insurance a lot easier for you to pay.

If you are a parent and your child has a driving license and a car it is very important to make auto insurance. To prevent any troubles in case of a car crash make sure that your child has auto insurance. As we all know when you are less experienced driver, the possibility for a car accident is higher. In order to assure your own peace and the safety of your child the car insurance is necessary for you. In addition you have to know that the cost of insurance for less experienced drivers is bigger.

In conclusion, if you take the time to look for different insurance policies that the insurance companies will offer, you can easily find the best deal for your auto insurance policy.

Advantages And Disadvantages Of Viral Marketing

With the aim of promoting their Business worldwide, nearly everybody is looking forward for viral marketing as it is one of the widely available and unbeaten marketing strategies. The concept behind the viral marketing is to use persons who can sway other people to make peer-to-peer product recommendations. If the Viral Marketing is bring about appropriately by you than the strength of people will be snowballing quickly. This is to say that within a short-term, you will be gaining an immediate visitor. And thus, through this sort of advertisement, you are going to generate considerable amount of revenue plus long-term gains by attracting visitors for years to come.

High credibility, high efficiency, low-cost are the great advantages of the Viral Marketing to promote your Business transaction. Though there are possible risks, then also viral marketing has the uncanny ability to receive the unparallel attention of the massive crowd at a relatively low-cost. Through this, all the Business Owners will dig up the opportunity to get the continuous promotion adjustments as well. Hence, all this will lead them to reach at great heights.

In spite of the fact that viral marketing is an efficient way of marketing and promoting the products, it does have its drawbacks and negative aspects as well. The main disadvantages of the viral marketing are that you have to work in association with an unknown group, chances of getting an unsolicited e-mail threats and the dilution of the brand and much more. Viral marketing, like all marketing is hit and miss. It is more risky and controversial as comparative to traditional marketing. If done improperly viral marketing can backfire and create negative buzz.

Besides this, there are more disadvantages to Viral Marketing. Viral content may be a video clip of streaming video and also may be excessively large for the recipient to receive. All may not have the quick connection to the broadband internet, so this can be a substantial issue. The media format may also be a matter of concern if for instance you entail the need for particular software to view the message. If a viral campaign is executed through an email attachment, than software like firewalls and anti-virus may put-off you from viewing the message.

Hence, here we have brief out some advantages and disadvantages of viral marketing.

Network Marketing

Network Marketing MLM Most people who cannot make it in the marketing world, it is not because they not worth it. There could be so many reasons associated with their failures. This is a field that truly allows you a true financial independency. In networking world we focus our efforts in a word of mouth, one of excuses that people use in this field is, -I can t talk-. Funny that they can say hello to you. It is proven that such statement is used as an excuse. Actually people who say they can t talk are always proving later that they are so good with people. Other people come to networking when they are in complete finance breakdown. Caused by job loses etc. This always raises expectations to maximum as people may already have accumulated debts that they hope to settle. Having analyzed most law complying networks they are proven not to be quick fix money schemes. You need put effort allow growth with time Few expected qualities of a successful networker are, 1.Be patient with your building process it may not be easy at the beginning. 2.Follow formulae created and provided provided to you. 3.Stay focused, motivated and avoid jumping around all networks. 4.If you fall always rise up. 5.Never quit or give up. Due to the fact that network pays over levels, a lot of people confuse it with pyramid schemes. The following few examples distinguish network from pyramid scheme. 1.Network is registered with authorities yet Pyramid scheme is not registered. 2.You will always find a product in Network, yet Pyramid does not have 3.In a Network you can earn while you’re up line does not, in pyramid you cannot earn before you’re up line. 4.Most Networks are easily affordable opposed to Pyramid schemes. A network will help you to build business through communication. It’s a brilliant systematic way that can make you a better person. Good part is a formula to success is always provided to you, yours is to implement it. This makes me proud of being in Network industry, especially being associated with Bluechip Networking company www.bchip.co.za or 0712323333, that has touched so many young, old peoples, students etc.

Five Online Affiliate Marketing Hidden Techniques Revealed.

Creating an online income is possible by each and every individual. With the situation of the economy today larger segments of consumers are checking out the ease of online shopping and surfing. For this reason Internet Marketing has become a fascinating career choice and who hasn’t always dreamed of being self-employed with the ability to work from the one place they love the most, home.

If Affiliate Marketing is a career path you are searching for taking, rest assured that it’s not essential to have experience or be an expert in the field of marketing; however, there are a couple of little-known facts revolving around the Internet Marketing and Advertising field.

These 5 little-known hidden facts include the top Affiliate Marketing insider secrets: jk8273asv90
Affiliate Marketing is a simple process and Everyone Qualifies:

An overstated Harvard MBA doesn’t has to be hanging on your wall for you to begin in the Internet Marketing field. Actually, the technical elements on the position are astonishing easy – and fast!

List Building:

If you currently have few web marketing experience or familiarity, you should, no doubt, come across the term list building. Truth be told, building a list is really a productive method to guide a continuous revenue stream toward your existing Internet Marketing business.

Making at most $10, 000 a month has been heard of while using the simple and basic approach of list building.

Cost Per Action Internet affiliate marketing:

Every basic Affiliate Marketing guide will talk about CPA Marketing in passing. Seriously, becoming a member of a CPA Network and getting commissions is an easy process if you understand the insider trade secrets.

Work Load Outsourcing:

Virtually every internet marketing resource fails to mention outsourcing. Why? Mainly because this method is truly a hidden along with undisclosed secret only the insiders know.

Various sites are available offering a range of connections for outsourcing. Inexpensive labor is out there, and sites similar to oDesk offer somewhat known outsourcing marketplace. If you understand how to get the most from a small amount of outsourcing, any and all benefits will become yours.

Locating Advertising Space:

Right this moment, social media websites are the place to be. But, as a general rule, most courses in marketing never mention sites such as MySpace or Friendster. Once you have logged into one of these sites, did you stop to think where those advertisements originate from?

My first thought was these were from various corporate sponsors, but now I understand the fact that anyone has access to their advertisement space. Hundreds of individuals have been successfully utilizing the space on these websites to create profits.

Career Options In An Advertising Agency

As the world comes closer every day, the available career options have grown wider. Gone are the days when a graduation degree from college was the only option, before one began a career. With modern technology and improved lifestyles, the demand for employment in various fields has increased tremendously. New career options are available for people to help them explore their creative side, and turn their passion into a profession.

Today, we give you a small insight on the various career options, which you can explore in the field of advertising. A full service advertising agency demands for expert skills in various departments for different personalities, with varied creative talents. Here are some of the career options that one can explore in an advertising agency

Account Executives: This type of career option is best suited for people who are well organized and possess leadership qualities. The job of an account executive is to prepare media plans, control budgets, give suggestions on strategy issues, etc. Account executives are well paid and there is good scope for career growth.

Copywriters: Creative and witty people who can swiftly put their ideas in words are best suited for the copywriters’ post. The job of a copywriter is to visualize an idea and present it in limited words. They must hold a strong command over the English language, and have the knack of converting an idea into words.

Media Manager: People who are good with public relations skills are best suited for this job. The job of a media manager is to buy space in the media and update clients with the progress of their work. It is very important to be bold and quick for the job of a media manager.

Graphic Designer: People who have good knowledge about colors and are creative in nature, have the capacity to pull off this job excellently. It is very important to have good knowledge about color combination, design principles and typography. There is a lot of scope for growth for designers in digital media.

Photographer: People who have good knowledge about photography have a high demand in an creative advertising agency. Ad agencies demand for expert skills and do detailed work on their projects. Photographers have great scope for showcasing their talent and creativity in such firms. It is very important to have technical as well as practical knowledge about photography.

There are many more career options available in the world of media and advertising. The current generation will do great in any of these career options, because of their vast knowledge and understanding of the media world. Use of internet and exposure of western culture has broadened the imagination levels of the 21th century youth. This level of exposure increases creativity in outdoor advertising, transit advertising, online advertising, etc., and encourages more employment opportunities in the field of advertising.

Writing Articles On Advertising Topics

The other day I was reading in the Wall Street Journal how Yellow Page Ad companies were losing money and thus, many are consolidating and merging. Why you ask? Well, there just isn’t enough business for all of them, as the internet and iPhone age has taken its toll on the sector in a big way. Yes, advertising is changing as more and more of our life goes online and you hardly have to be the editor of Advertising Age Magazine to have figured that one out. Okay, but how does an online article writing prepare quality content on the subject of advertising you wonder?

If you plan on creating online articles on the topic of advertising, might I suggest that you pick your niche very carefully, as it is a rather large category – consider all the subtopics and all the types of advertising. When it comes to advertising and the other category of marketing it’s amazing how much the lines are blurred between the two. Consider if you will the major media types of advertising, and things like billboard advertising, direct mail, and leaflets, handbills, and flyers or bumper stickers, promotional items, brochures and business cards – and this is to just name a few.

What I recommend when creating these online articles and Internet content for businesses and entrepreneurs is the use of case studies. How a given company was able to increase their sales using various forms of advertising to reach their target market. Explain why one type of advertising might be better than another or the cost differentials involved. Discuss with the reader how to negotiate the best deal, how to write up an ad, and how to use basic human psychology allowing those ads to create sales.

Additionally, as long as you are writing online articles on the topic of advertising you should probably consider all the new types of advertising on the Internet. How about pay-per-click ads, banner ads, coupon ads, or video ads? How about buying keywords on search engines? Perhaps you could discuss big data and all the new type of marketing, and how to specifically target your ads to the exact customers who are most likely to buy?

As the world changes, new opportunities will emerge. Whereas, it is true that the yellow page ads are not pulling as well as they used to, they do still work, and that too is worth discussing when it comes to other forms of print advertising. The phone book certainly has a long shelf life, and it’s there when the customers need it, these are things which are seldom discussed but of value to every entrepreneur and small business person. Indeed I hope you will please consider all this and think on it.